Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Coventry University
Priory Street
Coventry
CV15FB
UK
Contact person: Damilola Adekunle
E-mail: ae7115@coventry.ac.uk
NUTS: UKG33
Internet address(es)
Main address: https://www.coventry.ac.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Staff Recruitment Advertising Services
Reference number: FRAM-1042-23-TA
II.1.2) Main CPV code
79600000
II.1.3) Type of contract
Services
II.1.4) Short description
Coventry University is seeking to appoint a suitably qualified staff Recruitment Advertising Services Supplier to support the recruitment of Staff. The Appointed bidder will be expected to work with the University Central People team ( Talent Acquisition). Procurement and other department of the university Group to Provide a Proactive strategic and tactical media buying Services to complement the University`s core recruitment activities.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
150 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Coventry University is seeking to appoint a suitably qualified staff Recruitment Advertising Services Supplier to support the recruitment of Staff. The Appointed bidder will be expected to work with the University Central People team ( Talent Acquisition). Procurement and other department of the university Group to Provide a Proactive strategic and tactical media buying Services to complement the University`s core recruitment activities.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend to 31 December 2027 subject to review.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
The contract is being extended under the provisions of the existing agreement and applicable procurement legislation. The modification is required to maintain continuity of service and does not constitute a new procurement requirement. This notice is published to provide transparency regarding the contract change
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
19/05/2026
V.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Penna PLC.
01918150
2nd Floor, 10 Bishops Square,
London
E1 6EG
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 150 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Coventry University
Priority Street
Coventry
CV1 5FB
UK
E-mail: procurment@coventry.ac.uk
VI.5) Date of dispatch of this notice
25/08/2026