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Contract Notice

537 - Framework Agreement for Marketing, Campaigns, PR, Brand and Media Buying

  • First published: 09 December 2017
  • Last modified: 09 December 2017
  • Version: N/A
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Contents

Summary

OCID:
Published by:
University of Gloucestershire
Authority ID:
AA22349
Publication date:
09 December 2017
Deadline date:
22 January 2018
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Please refer to the Brief contained in Appendix A of the invitation to tender.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

University of Gloucestershire

Finance and Planning Dept, Pittville Student Village, Albert Road

Cheltenham

GL52 3JG

UK

Contact person: Finance and Planning Department

Telephone: +44 1242714178

E-mail: procurement@glos.ac.uk

NUTS: UKK13

Internet address(es)

Main address: www.glos.ac.uk

Address of the buyer profile: http://www.glos.ac.uk/partnerships/pages/procurement.aspx

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://in-tendhost.co.uk/glos/aspx/Home


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

https://in-tendhost.co.uk/glos/aspx/Home


Tenders or requests to participate must be sent to the abovementioned address


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Education

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

537 - Framework Agreement for Marketing, Campaigns, PR, Brand and Media Buying

Reference number: UOG/17/537/CMSR

II.1.2) Main CPV code

79340000

 

II.1.3) Type of contract

Services

II.1.4) Short description

The University of Gloucestershire (UoG) requires experienced and reputable suppliers to provide marketing, communication and brand services for a 3-year Framework agreement starting on 7 March 2018.

The contracts will be awarded in the following three lots:

— Lot 1 Media buying,

— Lot 2 Creative, brand, and messaging,

— Lot 3 PR services

It is anticipated that three suppliers will be appointed in each lot and call-offs will be made by either directly appointing the lot winner or conducting a mini competition between all of the suppliers in the relevant lot.

The University reserves the right to extend the framework agreement by 1 year. The procurement process will be conducted an Open Procedure in accordance with Regulation 27 of the Public Contracts Regulations 2015.

II.1.5) Estimated total value

Value excluding VAT: 3 880 000.00  GBP

II.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

II.2) Description

Lot No: 1

II.2.1) Title

Media Buying Category.

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKK13

II.2.4) Description of the procurement

Please refer to the Brief contained in Appendix A of the invitation to tender.

II.2.5) Award criteria

Criteria below:

Quality criterion: Quality evaluation / Weighting: 60

Cost criterion: Pricing evaluation / Weighting: 40

II.2.6) Estimated value

Value excluding VAT: 2 400 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 07/03/2018

End: 06/03/2022

This contract is subject to renewal: Yes

Description of renewals:

The initial framework contract will be established for 3 years with and option of extending for another year.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 2

II.2.1) Title

Creative, Brand, and Messaging Category.

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKK13

II.2.4) Description of the procurement

Please refer to the Brief contained in Appendix A of the Invitation to tender.

II.2.5) Award criteria

Criteria below:

Quality criterion: Quality evaluation / Weighting: 60

Cost criterion: Pricing evaluation / Weighting: 40

II.2.6) Estimated value

Value excluding VAT: 1 000 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 07/03/2018

End: 06/03/2022

This contract is subject to renewal: Yes

Description of renewals:

The initial framework contract will be established for 3 years with and option of extending for another year.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 3

II.2.1) Title

PR Services Category.

II.2.2) Additional CPV code(s)

79416000

II.2.3) Place of performance

NUTS code:

UKK13

II.2.4) Description of the procurement

Please refer to the Brief contained in Appendix A of the invitation to tender.

II.2.5) Award criteria

Criteria below:

Quality criterion: Quality evaluation / Weighting: 60

Cost criterion: Pricing evaluation / Weighting: 40

II.2.6) Estimated value

Value excluding VAT: 480 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 07/03/2018

End: 06/03/2022

This contract is subject to renewal: Yes

Description of renewals:

The initial framework contract will be established for 3 years with and option of extending for another year.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Please refer to the Supplier Background Information form contained in the tender pack.

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents


III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement with several operators.

Envisaged maximum number of participants to the framework agreement: 9

Justification for any framework agreement duration exceeding 4 years: Not applicable - the opportunity id for 3 + 1 years.

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 22/01/2018

Local time: 14:30

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7) Conditions for opening of tenders

Date: 22/01/2018

Local time: 15:00

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.4) Procedures for review

VI.4.1) Review body

University of Gloucestershire

Finance and Planning Department, Pittville Student Village, Albert Road,

Cheltenham

GL52 3JG

UK

Telephone: +44 1242714178

E-mail: procurement@glos.ac.uk

Internet address(es)

URL: http://www.glos.ac.uk/partnerships/pages/procurement.aspx

VI.4.2) Body responsible for mediation procedures

University of Gloucestershire

Finance and Planning Department, Pittville Student Village, Albert Road,

Cheltenham

GL52 3JG

UK

Telephone: +44 1242714178

E-mail: procurement@glos.ac.uk

Internet address(es)

URL: http://www.glos.ac.uk/partnerships/pages/procurement.aspx

VI.4.3) Review procedure

Precise information on deadline(s) for review procedures:

The review procedure will be conducted in accordance with the requirements of the Public Contracts Regulations 2015.

VI.4.4) Service from which information about the review procedure may be obtained

University of Gloucestershire

Finance and Planning Department, Pittville Student Village, Albert Road,

Cheltenham

GL52 3JG

UK

Telephone: +44 1242714178

E-mail: procurement@glos.ac.uk

Internet address(es)

URL: http://www.glos.ac.uk/partnerships/pages/procurement.aspx

VI.5) Date of dispatch of this notice

04/12/2017

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79342000 Marketing services Advertising and marketing services
79416000 Public relations services Business and management consultancy services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
procurement@glos.ac.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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