Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
Department for Infrastructure
Clarence Court, 10-18 Adelaide Street
Belfast
BT2 8GB
UK
Contact person: Louise Thompson
E-mail: louise.thompson@finance-ni.gov.uk
NUTS: UK
Internet address(es)
Main address: https://www.infrastructure-ni.gov.uk/
Address of the buyer profile: https://www.finance-ni.gov.uk/topics/procurement
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
RID 868843 - DfI, Safe and Sustainable Travel Division - Advertising and associated activities to promote safe and sustainable travel in Northern Ireland.
Reference number: 868843
II.1.2) Main CPV code
22462000
II.1.3) Type of contract
Services
II.1.4) Short description
The Department of Infrastructure (DfI) wishes to appoint an advertising agency to deliver advertising services and associated activity, including digital, to promote safe and sustainable travel in Northern Ireland.
The purpose of the contract is to influence positive change in behaviors and a modal shift towards safe and sustainable travel.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
8 000 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79340000
79341000
79341100
79341200
79341400
II.2.3) Place of performance
NUTS code:
UKN
II.2.4) Description of the procurement
The Department of Infrastructure (DfI) wishes to appoint an advertising agency to deliver advertising services and associated activity, including digital, to promote safe and sustainable travel in Northern Ireland.
The purpose of the contract is to influence positive change in behaviors and a modal shift towards safe and sustainable travel.
II.2.5) Award criteria
Quality criterion: Understanding of the Key Challenges
/ Weighting: 18.2
Quality criterion: Campaign high level critical path
/ Weighting: 4.2
Quality criterion: Media strategy
/ Weighting: 21.7
Quality criterion: Proposals for research and evaluation
/ Weighting: 5.6
Quality criterion: Creative proposal
/ Weighting: 20.3
Cost criterion: Cost
/ Weighting: 30
II.2.11) Information about options
Options:
Yes
Description of options:
The contract will be awarded for an initial period of 2 years, with the option to extend by 2 further periods of 1-year each.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
The range of this contract will be £700,000 to £8million over the maximum contract duration. This range reflects the potential scale of the contract and takes into account such changes to the scope/ and or scale which may result from future operational requirements.
The exact value of the contract cannot be specified at this time as future budget allocations have not yet been settled.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2017/S 114-229573
Section V: Award of contract
Contract No: 1
Title: Contract.
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/12/2017
V.2.2) Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
GENESIS ADVERTISING LTD
33 College Gardens
BELFAST
BT9 6BT
UK
Telephone: +44 2890313344
E-mail: helen.blakley@wearegenesis.co.uk
NUTS: UK
Internet address(es)
URL: https://etendersni.gov.uk/epps
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 8 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for.
If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve.
If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action.
If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Certificate of Unsatisfactory Performance and this Contract may be terminated.
The issue of a Certificate of Unsatisfactory Performance will result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of 12 months from the date of issue of the certificate.
VI.4) Procedures for review
VI.4.1) Review body
The UK does not have any such bodies with responsibility for appeal/ mediation procedures
UK
UK
VI.5) Date of dispatch of this notice
12/12/2017