Description of the goods or services required
Business Wales provides a first class business support service to small and medium sized enterprises (SMEs) in Wales on behalf of the Welsh Government, and is funded by the European Regional Development Fund. The service is delivered by Growth Partnership Wales, a partnership of Business in Focus, Antur Teifi and Serco Regional Service Ltd.
Delivered by Serco Regional Services Ltd the Superfast Business Wales is a service element of Business Wales, which started in January 2016. It supports eligible businesses across Wales to understand, adopt and exploit the benefits of Superfast Broadband.
The successful supplier will be required to work in partnership with the in-house SFBW marketing team to promote the Superfast Business Wales service to local businesses and partners from across Wales. All collateral needs to meet our brand guidelines (attached) and relevant to our target audience*, helping to drive people to our website and through our service.
*Superfast Business Wales Demographic
- SFBW supports Welsh small and medium sized businesses across 22 local authorities (fewer than 250 employees with less than 40m GBP turnover). To date 86% employ between 0-9 employees, 5% between 10-20 employees and 9% have 21+ employees
The successful supplier will be required to deliver the following activities:
- Work with the in-house marketing team to produce fit for purpose engaging and professional materials including:
- Event flyers
- Service overview literature
- Postcards
- Business cards
- Pop-up banners
- Images for print and digital
- Stock imagery
- PowerPoint templates
- Business guides and workbooks
- Advertorials
- Multi-channel ads
- Digital banners
- Diagrams for inclusion in reports
- Imagery for use in social media and emails
- Logos
- Website landing page designs
- Social media ad designs
- Develop branding ideas and approaches for new services
- Videography/other digital resources
- Lean on past experience of print and digital campaigns to inform creative ideas that capture the attention of and engage with Welsh SMEs
- Ensure consistency of brand and messaging to increase awareness of SFBW and articulate the value of the service
- Source and utilise stock images in addition to providing bespoke designs that help effectively position our services
- Produce copy specific to the service, as required and proof-read copy to ensure accuracy of content
- Manage multiple draft versions of materials, undertaking amendments and edits as required and maintaining a constant dialogue with the in-house marketing team
- Provide a fast turnaround for delivery of printed materials
- All content is required to be produced in both English and Welsh so the ability to translate Welsh would be an advantage, although we are able to provide translated copy if required
- All publicity needs to adhere to the guidelines for European funded programmes and meet the branding guidelines for Business Wales (please see copy of brand guidelines attached
Supplier Profile
The successful supplier will need to demonstrate:
- A good understanding of how to communicate the value of the SFBW service and the benefits of technology for small and medium sized businesses in plain English
- Experience of adhering to the branding and publicity guidelines for the Welsh Government, Business Wales and ERDF
- A proven ability to meet fast design turnaround times, often within the hour or same day, and to deliver work at short notice and out of normal office hours, as required
- A proven ability to meet fast print turnaround times
- Robust systems and processes to manage version control particularly with bilingual materials
- Able to demonstrate creativity and to deliver alternative solutions that still meet requirements
- The ability to work with Serco to ensure the development of accurate briefs that meet requirements and a collaborative approach in partnering the SFBW in-house marketing team
- Tight budget controls as well as the ability to work on a range of projects with a range of contacts in the team simultaneously managing workloads and meeting deadlines
Contract Award
Serco Regional Services Ltd will contract with the successful Tenderer and it is anticipated that the contract will be awarded for the period March 2019 until December 2020, subject to regular performance reviews
The indicative value for the services mentioned above will be GBP 18,000 for delivery of the content in this specification.
The initial contract may be extended subject to successful performance, availability of funding and on basis that it will not infringe Serco Procurement requirements
This activity is funded by the European Regional Development Fund through the Welsh Government.
Quote Process
Interested organisations are required to submit a response against the question set below.
Name of Organisation:
Q1. Please provide a list of similar business support or professional services design activity carried out in the last three years including bilingual collateral
i) Please provide a brief description of what was delivered in each case, the audience and purpose. (200 word count for each case description)*
*Please note that if successful with this Tender, Serco may contact these individuals
Q2. Please detail your organisation’s skill and experience in delivering the type of activity detailed in the specification (500 word limit)
Q3. Please outline your organisation and staffs experience in delivering this service and provide a breakdown of the team/resources and ability to upscale within reason should the project require (500 word limit)
Q4. What approach and processes do you use to ensure accuracy of content, adherence to branding and publicity guidelines? (500 word limit)
Q5. Please describe how you would work as an extension of the SFBW in-house marketing team and offer flexibility to turn jobs around quickly - for example within the hour and same day, and out of hours when required (500 word limit)
Q6. How will you evidence value for money and how will you charge for your services? Please provide examples of costings (including the time spent) on the following items and explain if your rates are hourly or per product:
i) A4 4page brochure
ii) A4 Print Advertorial
iii) Website banner
iv) Creation of logos and other branding
v) Illustrative charts and diagrams for use in corporate documents such as survey reports
(500 word limit)
Q7. Please provide detail of your ability to proof-check work and monitor multiple draft versions of materials? (500 word limit)
Q8. Please provide three referees as part of your submission. If you are successful with your Tender submission, Serco will contact these referees. The information should include: Company Name and Address, Contact Name and Job Title, Contact Number and Email Address
Q9. Please illustrate in your response, examples of design work you have completed that are relevant to this brief and our audience (this can be hyperlinks to content hosted on a website if preferable or easier for us to view)
Q10. If any, what added value can you offer? Outline examples of other work you could deliver, especially long tail, high value content (500 word limit)
Submission
Interested organisations will be required to submit a Response to the 10 Questions listed above. The documentation is available on the Sell2Wales website. You do not need to be registered with Sell2Wales to search and view Serco Regional Services notices; however, registration is required to record interest and access any additional documents and to submit the Response.
Current Serco Regional Services notices are available here:
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA26984
Supplier registration is free on Sell2Wales and can be completed by following this link:
https://www.sell2wales.gov.wales/Register_V2/Supplier_Register.aspx
Please note that a supplier must be registered before they can note an interest in an opportunity.
The Response must be submitted (in accordance with the details on the Contract Notice) to the Sell2Wales website by 15:00 on 14 January 2019.
Preferred Supplier List
If your bid is not successful, Serco may still consider your organisation suitable for including in a Preferred Supplier List for future opportunities. We will inform you prior to doing this.
Please note that the winning organisation will be required to sign up against the Terms and Conditions and Code of Conduct which are both shown on the Procurement section of the Serco Enterprise website.
Please note that Serco Regional Services reserves the right to withdraw from the procurement at any point in time during the procurement process.
Serco Regional Services is committed to creating an environment where there is mutual respect and equality of opportunity for all. We expect suppliers to share and demonstrate this commitment in their policies and practices.
NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=88091.
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