Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of East Anglia
Norwich Research Park, Norwich, Norfolk, NR4 7TJ
Norwich
NR4 7TJ
UK
Contact person: Rob Bloomer
Telephone: +44 1603593686
E-mail: r.bloomer@uea.ac.uk
NUTS: UKH15
Internet address(es)
Main address: www.uea.ac.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
PURCON 823 Lead Strategic Marketing and Creative Partner
Reference number: PURCON 823
II.1.2) Main CPV code
79000000
II.1.3) Type of contract
Services
II.1.4) Short description
The University of East Anglia (UEA) is seeking to appoint a lead strategic marketing and creative partner to work with the University from September 2019 on the recruitment cycle aimed at both undergraduate and postgraduate students for the 2021 Academic year. Working alongside the marketing department you will demonstrate professional expertise and experience in: strategic thinking – use insight to develop a robust evidence base and evolve an approach that will deliver a consistent and demonstrable improvement in conversion rates at each stage of the customer journey positive challenge — initiate concepts that challenge the status quo and reimagine current practises and processes driving conversion – develop current campaigns to improve engagement and demonstrate measurable improvement in conversion at every stage of the customer journey.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
500 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79000000
II.2.3) Place of performance
NUTS code:
UKH15
Main site or place of performance:
II.2.4) Description of the procurement
The University of East Anglia (UEA) is seeking to appoint a lead strategic marketing and creative partner to work with the University from September 2019 on the recruitment cycle aimed at both undergraduate and postgraduate students for the 2021 Academic year. Working alongside the marketing department you will demonstrate professional expertise and experience in: strategic thinking – use insight to develop a robust evidence base and evolve an approach that will deliver a consistent and demonstrable improvement in conversion rates at each stage of the customer journey positive challenge — initiate concepts that challenge the status quo and reimagine current practises and processes driving conversion – develop current campaigns to improve engagement and demonstrate measurable improvement in conversion at every stage of the customer journey.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
Lot No: 1
Contract No: PURCON 823
Title: Strategic and Creative Marketing Partner
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
26/08/2019
V.2.2) Information about tenders
Number of tenders received: 13
Number of tenders received from SMEs: 12
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 13
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
PS London Ltd
London
UK
NUTS: UKI
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 500 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Head of Procurement
University of East Anglia, Norwich Research Park
Norwich
NR4 7TJ
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.4.4) Service from which information about the review procedure may be obtained
University of East Anglia
Norwich Research Park, Norwich, Norfolk, NR4 7TJ
Norwich
NR4 7TJ
UK
Telephone: +44 1603593686
E-mail: r.bloomer@uea.ac.uk
Internet address(es)
URL: www.uea.ac.uk
VI.5) Date of dispatch of this notice
04/12/2019