Contract award notice – utilities
Section I: Contracting
entity
I.1) Name and addresses
Northern Trains Ltd
03076444
9 Rougier St
York
YO1 6HZ
UK
Contact person: David Schuster
E-mail: David.Schuster@northernrailway.co.uk
NUTS: UKE21
Internet address(es)
Main address: https://www.northernrailway.co.uk/
I.6) Main activity
Railway services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Planning and Buying Agency Services
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Initial 3-year term of an agency who are able to provide media buying and planning across a range of channels, to buy media and plan campaigns both at scale on TV across the North, but also at a more targeted granular local level.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Lowest offer:
/ Highest offer:
II.2) Description
II.2.2) Additional CPV code(s)
79341000
79341200
79341400
79342000
79342100
79342200
II.2.3) Place of performance
NUTS code:
UKE21
Main site or place of performance:
Northern House, 9 Rougier St, York YO1 6HZ.
II.2.4) Description of the procurement
An initial 3-year term procurement of an agency who are able to provide media buying and planning across a range of channels, to buy media and plan campaigns both at scale on TV across the North, but also at a more targeted granular local level. Including, but not necessarily limited to: TV, radio, press, door drop/DM, cinema, OOH, digital display, social media and mobile.
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Negotiated with call for competition
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 150-369173
Section V: Award of contract
Title: Media Planning and Buying Agency Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
15/12/2020
V.2.2) Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
AMS Media Group Ltd
Leeds
UK
NUTS: UKE42
The contractor is an SME:
Yes
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Public Procurement Review Service
London
UK
E-mail: publicprocurementreview@cabinetoffice.gov.uk
VI.5) Date of dispatch of this notice
15/12/2020