Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Liverpool John Moores University
2nd Floor Exchange Station , Tithebarn Street
Liverpool
L22QP
UK
Contact person: Kathryn Houghton
Telephone: +44 1512312121
E-mail: k.l.houghton@ljmu.ac.uk
NUTS: UKD72
Internet address(es)
Main address: www.ljmu.ac.uk
I.4) Type of the contracting authority
Other: Higher Education
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Contract for Digital Marketing Services
Reference number: LJMU 2119
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
750 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKD
Main site or place of performance:
Liverpool
II.2.4) Description of the procurement
We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).
II.2.5) Award criteria
Cost criterion: Cost
/ Weighting: 20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 000-001621
Section V: Award of contract
Contract No: LJMU 2119
Title: Contract for Digital Marketing Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/11/2022
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Anything is Possible
10910014
Brighton
UK
NUTS: UKJ2
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 750 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
The award notice values cover year one costs of £350k, as LJMU have a known budget for that
The rest of the costs are an estimate of spend
VI.4) Procedures for review
VI.5) Date of dispatch of this notice
06/12/2022