Contract notice – utilities
Section I: Contracting
entity
I.1) Name and addresses
London North Eastern Railway Ltd.
East Coast House, 25 Skeldergate
York
YO1 6DH
UK
Contact person: Bianca Loftus
Telephone: +44 7771612576
E-mail: bianca.loftus@lner.co.uk
NUTS: UK
Internet address(es)
Main address: www.lner.co.uk
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://supplierlive.proactisp2p.com/Account/Login
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://supplierlive.proactisp2p.com/Account/Login
I.6) Main activity
Railway services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Planning and Buying
Reference number: DN1433
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
London North Eastern Railway (LNER) is renewing its provision of media planning and buying services.
The successful Media Agency/ies will plan media strategies and / or buy media inventory and/or advertising space across the full marketing mix including, but not limited to, the following channels;
TV advertising
cinema advertising
print advertising
radio advertising
digital display advertising
PPC advertising
social media advertising
video on demand advertising
broadcast video on demand advertising
out of home advertising
paid media partnerships.
The Opportunity will be open to LNER, and other train operating companies under Directly Operated Railways Limited.
The tender will be issued via LNER's e-tendering system - Proactis. Please ensure that you are registered to be able to access tender documentation:
https://supplierlive.proactisp2p.com/Account/Login
If you are interested in this opportunity please submit your pre qualification questionnaire by 21st December 2022
II.1.5) Estimated total value
Value excluding VAT:
14 320 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
Yes
Tenders may be submitted for all lots
II.2) Description
Lot No: 1
II.2.1) Title
Media Planning
II.2.2) Additional CPV code(s)
79341000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
The successful Media Agency will plan media strategies across the full marketing mix including, but not limited to, the following channels;
TV advertising
cinema advertising
print advertising
radio advertising
digital display advertising
PPC advertising
social media advertising
video on demand advertising
broadcast video on demand advertising
out of home advertising
paid media partnerships.
LNER's anticipated annual budget for media planning retainer is between £220k-£320k
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
The initial term is for 36 months with the option to extend for two extensions of 12 month each
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Media Buying
II.2.2) Additional CPV code(s)
79341000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
The successful Media Agency will buy media inventory and/or advertising space across the full marketing mix including, but not limited to, the following channels;
TV advertising
cinema advertising
print advertising
radio advertising
digital display advertising
PPC advertising
social media advertising
video on demand advertising
broadcast video on demand advertising
out of home advertising
paid media partnerships.
LNER's anticipated annual budget for media spend is between £8m-£14m
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
The initial term is for 36 months with the option to extend for two extensions of 12 month each
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Negotiated with call for competition
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
21/12/2022
Local time: 17:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.4) Procedures for review
VI.4.1) Review body
London North Eastern Railway Limited
York
UK
VI.5) Date of dispatch of this notice
06/12/2022