Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
English Heritage
The Engine House, Firefly Avenue
Swindon
SN2 2EH
UK
Contact person: Jessie Askey
E-mail: Jessie.Askey@english-heritage.org.uk
NUTS: UKK14
Internet address(es)
Main address: https://in-tendhost.co.uk/english-heritage/aspx/Home
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Recreation, culture and religion
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Buying and Channel Strategy Planning Service 2024 - 2027
Reference number: P/REF EH 00001945
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;The appointed agency will need to provide the following services:1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.2. Optimisation, Evaluation and reporting 3. Account management
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
13 125 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341000
II.2.3) Place of performance
NUTS code:
UKG
UKH
UKF
UKJ
UKC
UKK
UKD
Main site or place of performance:
On behalf of English Heritage at local, regional and national level.
II.2.4) Description of the procurement
English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;The appointed agency will need to provide the following services:1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.2. Optimisation, Evaluation and reporting 3. Account management
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 65
Price
/ Weighting:
35
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-009642
Section V: Award of contract
Lot No: N/A
Contract No: PREFEH00001945
Title: Media Buying and Channel Planning Strategy Service
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/12/2023
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 4
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
McCann Erickson Central Ltd (UM Birmingham)
Birmingham
B90 4WE
UK
NUTS: UKG
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 13 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Please note the awarded value includes value of media spend - in addition to service provision - across the maximum contract duration for this agreement.
VI.4) Procedures for review
VI.4.1) Review body
English Heritage
Swindon
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
01/12/2023