Contract notice – utilities
Section I: Contracting
entity
I.1) Name and addresses
FIRST RAIL HOLDINGS LIMITED
05154485
8th Floor,The Point, 37 North Wharf Road
LONDON
W21AF
UK
Contact person: Tanja Odinsen
E-mail: FRH-procurement.indirects@firstrail.com
NUTS: UK
Internet address(es)
Main address: https://www.firstgroupplc.com
I.1) Name and addresses
First Greater Western
05113733
London
UK
E-mail: FRH-procurement.indirects@firstrail.com
NUTS: UK
Internet address(es)
Main address: https://www.gwr.com/about-us
I.1) Name and addresses
First MTR South Western Trains Limited
07900320
London
UK
E-mail: FRH-procurement.indirects@firstrail.com
NUTS: UK
Internet address(es)
Main address: https://www.southwesternrailway.com/other/about-us
I.1) Name and addresses
First Trenitalia West Coast Rail Limited
10349442
London
UK
E-mail: FRH-procurement.indirects@firstrail.com
NUTS: UK
Internet address(es)
Main address: https://www.avantiwestcoast.co.uk
I.1) Name and addresses
Hull Trains Company Limited
03715410
Hull
UK
E-mail: FRH-procurement.indirects@firstrail.com
NUTS: UK
Internet address(es)
Main address: https://www.hulltrains.co.uk/
I.1) Name and addresses
East Coast Trains Limited (ECTL or Lumo)
08765536
London
UK
E-mail: FRH-procurement.indirects@firstrail.com
NUTS: UK
Internet address(es)
Main address: https://www.lumo.co.uk/
I.2) Joint procurement
The contract involves joint procurement
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
http://redirect.transaxions.com/events/5ISnb
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
http://redirect.transaxions.com/events/5ISnb
I.6) Main activity
Railway services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Strategy, Planning and Buying Services
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
First Rail Holding (FRH) is tendering for a supplier to supply Media Strategy, Planning and Buying services to the following train operating companies and open access operators.
* First Trenitalia West Coast Rail Limited - Avanti West Coast (AWC)
* First Greater Western Limited (GWR)
* First MTR South Western Trains Limited (SWR)
* Hull Trains Company Limited
* East Coast Trains Limited
We require an agency that can provide the following Media Strategy, Planning and Buying Services.
* Delivery of value for money, as well as providing excellent customer service including strategic implementational buying advice;
* Capability of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the Client to ensure the process from strategy to implementation is successful;
* Implementation of media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve the Client's objectives and must comply with the Advertising Standards;
* Act in an open and transparent manner with the Client in delivering the Services being open and transparent in relation to the Charges, the placement of media and the access to and provision of data in relation to the Services.
* Provision of end-to-end media strategy, planning and buying services.
The Agency shall provide a proactive approach to each media buying brief, ensuring innovation and best in class media buying solutions (in terms of quality, value, and safety) and reconciliation provisions are provided to the Client.
The agency shall manage and deliver fully integrated campaigns, either by delivering services in-house or if agreed in advance between the parties via sub-contracting.
II.1.5) Estimated total value
Value excluding VAT:
53 700 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
First Rail Holding (FRH) is tendering for a supplier to supply Media Strategy, Planning and Buying services to the following train operating companies.
We require an agency that can provide the following Media Strategy, Planning and Buying Services.
* Delivery of value for money, as well as providing excellent customer service including strategic implementational buying advice;
* Capability of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the Client to ensure the process from strategy to implementation is successful;
* Implementation of media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve the Client's objectives and must comply with the Advertising Standards;
* Act in an open and transparent manner with the Client in delivering the Services being open and transparent in relation to the Charges, the placement of media and the access to and provision of data in relation to the Services.
* Provision of end-to-end media strategy, planning and buying services.
The Agency shall provide a proactive approach to each media buying brief, ensuring innovation and best in class media buying solutions (in terms of quality, value, and safety) and reconciliation provisions are provided to the Client.
The agency shall manage and deliver fully integrated campaigns, either by delivering services in-house or if agreed in advance between the parties via sub-contracting.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
Option to extend the agreement by 2 years in 12 month increments. Please note that the estimated contract value specified in II2.6 is for the initial 3 year term. The estimated value for the 2 year extension £35,560,000, therefore the total estimated contract values is £88,900,000 for the full 5 year term.
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Negotiated with call for competition
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
08/01/2024
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.4) Procedures for review
VI.4.1) Review body
First Rail Holdings
London
UK
VI.5) Date of dispatch of this notice
12/12/2023