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Contract Notice

3872.PS.LWM.23 Advertising - Media Planning and Buying

  • First published: 15 December 2023
  • Last modified: 15 December 2023

The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
ocds-h6vhtk-042587
Published by:
University of Sheffield
Authority ID:
AA20643
Publication date:
15 December 2023
Deadline date:
24 January 2024
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

The University of Sheffield would like to work with a single innovative and insight-led media planning and buying agency to advertise the University to our diverse range of audiences. This includes but is not limited to:1. UK Student Recruitment (undergraduate and postgraduate)2. International student recruitment3. Policymakers and funders, Global academics (professors and lecturers), Business leaders and employers4. Apprenticeships targeting 16-18 year olds and employersThe successful agency should have experience and expertise in effectively targeting the above audiences through the following channels:1. Social media advertising2. Paid search advertising3. Mobile advertising4. Display advertising5. Podcast advertising6. TV advertising7. Cinema advertising8. VOD advertising9. Audio advertising10. In-game advertising11. Print advertising12. Out of home advertising13. Any new or relevant platforms to target our audience appropriatelyThe full technical specification can be found in the SQ and ITT documentation which will be available after you have expressed your interest on In-Tend. Tender Process and Documentation:This is an FTS Restricted tender exercise. The SQ and ITT can be downloaded by registering and expressing your interest on the University`s e-tendering system https://in-tendhost.co.uk/SheffieldIf you have any questions or comments in relation to this tender, they must be submitted via the In-tend System.Your tender response must also be submitted through InTend to arrive by the date and time specified. Late tenders will not be considered.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

University of Sheffield

Procurement Office, Arts Tower, Western Bank

Sheffield

S10 2TN

UK

Contact person: Lee Marsden

Telephone: +44 1142224206

E-mail: l.w.marsden@sheffield.ac.uk

NUTS: UKE32

Internet address(es)

Main address: www.in-tendhost.co.uk/sheffield

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

www.in-tendhost.co.uk/sheffield


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

www.in-tendhost.co.uk/sheffield


Tenders or requests to participate must be sent to the abovementioned address


Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

www.in-tendhost.co.uk/sheffield


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Education

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

3872.PS.LWM.23 Advertising - Media Planning and Buying

Reference number: 3872.PS.LWM.23

II.1.2) Main CPV code

79340000

 

II.1.3) Type of contract

Services

II.1.4) Short description

The University of Sheffield would like to work with a single innovative and insight-led media planning and buying agency to advertise the University to our diverse range of audiences. This includes but is not limited to:1. UK Student Recruitment (undergraduate and postgraduate)2. International student recruitment3. Policymakers and funders, Global academics (professors and lecturers), Business leaders and employers4. Apprenticeships targeting 16-18 year olds and employersThe successful agency should have experience and expertise in effectively targeting the above audiences through the following channels:1. Social media advertising2. Paid search advertising3. Mobile advertising4. Display advertising5. Podcast advertising6. TV advertising7. Cinema advertising8. VOD advertising9. Audio advertising10. In-game advertising11. Print advertising12. Out of home advertising13. Any new or relevant platforms to target our audience appropriately

II.1.5) Estimated total value

Value excluding VAT: 2 800 000.00  GBP

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79340000

79341400

II.2.3) Place of performance

NUTS code:

UKE32


Main site or place of performance:

II.2.4) Description of the procurement

The University of Sheffield would like to work with a single innovative and insight-led media planning and buying agency to advertise the University to our diverse range of audiences. This includes but is not limited to:1. UK Student Recruitment (undergraduate and postgraduate)2. International student recruitment3. Policymakers and funders, Global academics (professors and lecturers), Business leaders and employers4. Apprenticeships targeting 16-18 year olds and employersThe successful agency should have experience and expertise in effectively targeting the above audiences through the following channels:1. Social media advertising2. Paid search advertising3. Mobile advertising4. Display advertising5. Podcast advertising6. TV advertising7. Cinema advertising8. VOD advertising9. Audio advertising10. In-game advertising11. Print advertising12. Out of home advertising13. Any new or relevant platforms to target our audience appropriatelyThe full technical specification can be found in the SQ and ITT documentation which will be available after you have expressed your interest on In-Tend. Tender Process and Documentation:This is an FTS Restricted tender exercise. The SQ and ITT can be downloaded by registering and expressing your interest on the University`s e-tendering system https://in-tendhost.co.uk/SheffieldIf you have any questions or comments in relation to this tender, they must be submitted via the In-tend System.Your tender response must also be submitted through InTend to arrive by the date and time specified. Late tenders will not be considered.

II.2.5) Award criteria

Criteria below:

Quality criterion: Quality / Weighting: 80%

Price / Weighting:  20%

II.2.6) Estimated value

Value excluding VAT: 2 800 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: Yes

Description of renewals:

Optional extention of +1 +1 years.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Restricted procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 24/01/2024

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.4) Procedures for review

VI.4.1) Review body

High Court of England, Wales and Northern Ireland

London

UK

VI.4.3) Review procedure

Precise information on deadline(s) for review procedures:

VI.5) Date of dispatch of this notice

14/12/2023

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79341400 Advertising campaign services Advertising services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
l.w.marsden@sheffield.ac.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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