Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of Chester
Parkgate Road
Chester
CH1 4BJ
UK
Contact person: Procurement Services
E-mail: procurement@chester.ac.uk
NUTS: UK
Internet address(es)
Main address: https://in-tendhost.co.uk/universityofchester
Address of the buyer profile: www.chester.ac.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns
Reference number: 2023-Oct-01
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
The University of Chester invited tenders for a specialist Higher Education marketing agency through the UK Open Procedure under the Public Contracts Regulations 2015 and The Public Procurement (Amendment etc.) (EU Exit) Regulations 2020 to support primarily with media planning and buying for its student recruitment campaigns. This will be a two-year contract with the option to extend for a further 24-months on a year-by-year basis. Although the University was looking for an agency to help principally with media planning and buying, the expectation is that the successful agency will work collaboratively with the University on campaign strategy, providing relevant audience, market, and competitor insights to help the University gain a competitive advantage. Further to this, from time-to-time, the University may wish to tap into any creative services available within the agency to help with the production of creative assets and development of our messaging strategy.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
3 000 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
II.2.4) Description of the procurement
The specific requirements of this contract are for the implementation of our 2024, 2025 and 2026 UK student recruitment campaigns. It should be noted that a media plan for the pre-application stage of the 2024 recruitment campaign is already being implemented, so the initial focus, following this award, will be on post application conversion and late applications for the 2024 cycle, as well as early engagement for the 2025 cycle. Further to this, we may also require support for postgraduate and international student recruitment campaigns. Further details were available in the tender documents.Please note the estimated total value includes the optional extension periods. The values stated in this notice are not for the marketing agency fees, but are for the total budget estimated across the potential 4 years of this contract for all associated media and advertising costs. The Marketing Agency costs are estimated to be between £200,000 and £250,000 depending upon actual requirements across the potential 4 years of this contract.
II.2.5) Award criteria
Quality criterion: Quality Evaluation
/ Weighting: 60
Cost criterion: Pricing Evaluation
/ Weighting: 40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-029705
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
19/12/2023
V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 10
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 12
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Net Natives Limited
12357553
Lees House, 21-33 Dyke Road,
Brighton
BN1 3FE
UK
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 3 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
University of Chester
Parkgate Road
Chester
CH1 4BJ
UK
E-mail: procurement@chester.ac.uk
Internet address(es)
URL: https://in-tendhost.co.uk/universityofchester
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
21/12/2023