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Contract Award Notice

RB737 Media Buying Framework

  • First published: 08 December 2024
  • Last modified: 08 December 2024
  • Record interest

     

  • This file may not be fully accessible.

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The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
ocds-h6vhtk-046e92
Published by:
Leeds Beckett University
Authority ID:
AA71752
Publication date:
08 December 2024
Deadline date:
-
Notice type:
Contract Award Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Leeds Beckett University are looking for suppliers that can provide Media Buying both nationally and internationally.

Full notice text

Contract award notice

Results of the procurement procedure

Section I: Contracting entity

I.1) Name and addresses

Leeds Beckett University

C Building, Portland Way

Leeds

LS1 3HE

UK

Contact person: Sarah Beckett

Telephone: +44 1138123841

E-mail: s.e.beckett@leedsbeckett.ac.uk

NUTS: UKE42

Internet address(es)

Main address: www.leedsbeckett.ac.uk

I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Education

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

RB737 Media Buying Framework

Reference number: RB737

II.1.2) Main CPV code

79340000

 

II.1.3) Type of contract

Services

II.1.4) Short description

Leeds Beckett University are looking for suppliers that can provide Media Buying both nationally and internationally.

II.1.6) Information about lots

This contract is divided into lots: Yes

II.1.7) Total value of the procurement

Value excluding VAT: 630 000.00  GBP

II.2) Description

Lot No: 1

II.2.1) Title

UK Media Buying

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKE42


Main site or place of performance:

Leeds

II.2.4) Description of the procurement

•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact.

•Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. Channels include, but are not limited to, Google Search, Meta, TikTok, GDN, YouTube and Snapchat)

•Campaign Management: Oversee the execution of campaigns.

•Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring.

•Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation.

•Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes.

•Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.

II.2.5) Award criteria

Price

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/Z2CA68C894

Lot No: 2

II.2.1) Title

International Media Buying

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKE42


Main site or place of performance:

Leeds

II.2.4) Description of the procurement

•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact.

•Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers.

•Campaign Management: Oversee the execution of campaigns.

•Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring.

•Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation.

•Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes.

•Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.

II.2.5) Award criteria

Price

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2024/S 000-017832

Section V: Award of contract

Lot No: 1

Title: RB737 Media Buying Framework

A contract/lot is awarded: Yes

V.2 Award of contract

V.2.1) Date of conclusion of the contract

02/12/2024

V.2.2) Information about tenders

Number of tenders received: 12

Number of tenders received from SMEs: 4

Number of tenders received from tenderers from EU Member States: 0

Number of tenders received from tenderers from non-EU Member States: 12

Number of tenders received by electronic means: 12

The contract has been awarded to a group of economic operators: No

V.2.3) Name and address of the contractor

Education Cubed

08045459

30-31 Devonshire Place

Brighton

BN2 1QB

UK

Telephone: +44 1273443577

E-mail: tenders@educationcubed.com

NUTS: UKJ21

The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:

Total value of the contract/lot: : 630 000.00  GBP

V.2.5) Information about subcontracting

Section VI: Complementary information

VI.3) Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

To view this notice, please click here:

https://neupc.delta-esourcing.com/delta/viewNotice.html?noticeId=907188745

GO Reference: GO-2024123-PRO-28746440

VI.4) Procedures for review

VI.4.1) Review body

Leeds Beckett University

C Building, Portland Way

Leeds

LS1 3HE

UK

Telephone: +44 1138124634

VI.5) Date of dispatch of this notice

03/12/2024

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79342000 Marketing services Advertising and marketing services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
s.e.beckett@leedsbeckett.ac.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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