Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Leeds Beckett University
C Building, Portland Way
Leeds
LS1 3HE
UK
Contact person: Sarah Beckett
Telephone: +44 1138123841
E-mail: s.e.beckett@leedsbeckett.ac.uk
NUTS: UKE42
Internet address(es)
Main address: www.leedsbeckett.ac.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
RB737 Media Buying Framework
Reference number: RB737
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Leeds Beckett University are looking for suppliers that can provide Media Buying both nationally and internationally.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
630 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
UK Media Buying
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKE42
Main site or place of performance:
Leeds
II.2.4) Description of the procurement
•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact.
•Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. Channels include, but are not limited to, Google Search, Meta, TikTok, GDN, YouTube and Snapchat)
•Campaign Management: Oversee the execution of campaigns.
•Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring.
•Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation.
•Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes.
•Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/Z2CA68C894
Lot No: 2
II.2.1) Title
International Media Buying
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKE42
Main site or place of performance:
Leeds
II.2.4) Description of the procurement
•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact.
•Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers.
•Campaign Management: Oversee the execution of campaigns.
•Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring.
•Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation.
•Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes.
•Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2024/S 000-017832
Section V: Award of contract
Lot No: 1
Title: RB737 Media Buying Framework
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
02/12/2024
V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 12
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Education Cubed
08045459
30-31 Devonshire Place
Brighton
BN2 1QB
UK
Telephone: +44 1273443577
E-mail: tenders@educationcubed.com
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 630 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://neupc.delta-esourcing.com/delta/viewNotice.html?noticeId=907188745
GO Reference: GO-2024123-PRO-28746440
VI.4) Procedures for review
VI.4.1) Review body
Leeds Beckett University
C Building, Portland Way
Leeds
LS1 3HE
UK
Telephone: +44 1138124634
VI.5) Date of dispatch of this notice
03/12/2024