Contract notice
Section I: Contracting
authority
I.1) Name and addresses
The Trustees of the British Museum
The British Museum, Great Russell Street
London
WC1B 3DG
UK
Telephone: +44 2073238000
E-mail: procurement@britishmuseum.org
NUTS: UKI
Internet address(es)
Main address: www.britishmuseum.org
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Design-consultancy-services./8R48YVXGR9
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Recreation, culture and religion
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
British Museum Brand and Identity Project Phase II Design
Reference number: BM.24.075
II.1.2) Main CPV code
79415200
II.1.3) Type of contract
Services
II.1.4) Short description
The British Museum is embarking on a complete transformation and as part of that journey we have launched a project to review and re-imagine our brand and our visual/vocal identity. Increasing activity around the Museum’s masterplan, and the arrival of a new museum Director in 2024 makes now the right moment to consider our vision and values, review our brand and move forward with a compelling new approach to how we communicate and present ourselves. The Brand and Identity Project will deliver this transformation. It is being conducted in two phases. In Phase 1 research will be conducted to understand the Museum’s position in the global context followed by a brand audit leading to the creation of a brand strategy. An agency has been appointed to Phase I and work is now underway. In Phase II, which is the subject of this procurement exercise, we are looking for a partner to work with us to translate our new vision and values, and the brand strategy developed in Phase I, into a coherent and compelling visual and vocal identity. This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally.
II.1.5) Estimated total value
Value excluding VAT:
150 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79822500
II.2.3) Place of performance
NUTS code:
UKI
Main site or place of performance:
LONDON
II.2.4) Description of the procurement
This commission involved the delivery of two elements:
a) New visual/vocal identity - To translate the new brand strategy into an evolved visual and vocal identity for the British Museum, one that is rooted in our vision and values. The consultant should aim to unify and consolidate our look so that it can be used and applied consistently across the entire Museum, and all our many activities. The brand should be flexible and adaptable, so it can be effortlessly used across multiple platforms – for example, a coffee cup, branded merchandise, out of home exhibition poster, event invitation, Members magazine, staff uniform, research presentation, or on our website, social and other digital platforms.
b) Visual/vocal identity roll-out - To implement and embed the agreed visual and vocal identity, providing style guidelines, guidance on brand architecture, templates, toolkits, and advice on application and use.
This project needs to engage Museum staff, stakeholders and audiences in a collaborative and positive way. This will give strength to the outcomes and support an authentic and compelling result.
The visual/vocal identity must work for all parts of the Museum, across all activity, in all its varied contexts. Fresh and innovative thinking will help ensure that it reflects our vision and values, builds on our new brand strategy and that it presents a holistic and unified Museum persona. Full details of the scope requirements are set out in the procurement documents.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 9
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/8R48YVXGR9
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
03/02/2025
Local time: 17:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
IV.2.7) Conditions for opening of tenders
Date:
03/02/2025
Local time: 17:00
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Design-consultancy-services./8R48YVXGR9
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/8R48YVXGR9
GO Reference: GO-20241217-PRO-28917325
VI.4) Procedures for review
VI.4.1) Review body
Public Procurement Review Service
London
UK
E-mail: publicprocurementreview@cabinetoffice.gov.uk
VI.4.2) Body responsible for mediation procedures
Chartered Institute of Arbitrators
London
UK
VI.5) Date of dispatch of this notice
17/12/2024