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Contract Notice

Marketing Services for XC Trains Limited (CrossCountry) & The Chiltern Railway Company Limited (Chiltern)

  • First published: 19 December 2024
  • Last modified: 19 December 2024
  • This file may not be fully accessible.

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The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

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Contents

Summary

OCID:
ocds-h6vhtk-04c89d
Published by:
ARRIVA UK TRAINS LIMITED
Authority ID:
AA82659
Publication date:
19 December 2024
Deadline date:
17 January 2025
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Two Train Operating Companies (TOC's) within the Arriva UK Trains Group - CrossCountry and Chiltern - are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business.

Please submit your note of interest in email to: bakertom@arriva.co.uk

Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.

Full notice text

Contract notice – utilities

Section I: Contracting entity

I.1) Name and addresses

ARRIVA UK TRAINS LIMITED

03166214

SUNDERLAND

UK

Contact person: Tom Baker

E-mail: bakertom@arriva.co.uk

NUTS: UKC23

Internet address(es)

Main address: https://www.arrivagroup.com/

I.3) Communication

Access to the procurement documents is restricted. Further information can be obtained at:

https://www.arrivagroup.com/


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

https://www.arrivagroup.com/


I.6) Main activity

Railway services

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Marketing Services for XC Trains Limited (CrossCountry) & The Chiltern Railway Company Limited (Chiltern)

II.1.2) Main CPV code

79342000

 

II.1.3) Type of contract

Services

II.1.4) Short description

Two Train Operating Companies (TOC's) within the Arriva UK Trains Group - CrossCountry and Chiltern - are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business.

Please submit your note of interest in email to: bakertom@arriva.co.uk

Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.

II.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

II.2) Description

Lot No: 1

II.2.1) Title

CrossCountry Only

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKF1

UKG3

UKH

UKJ1


Main site or place of performance:

CrossCountry will require the Bidder to have an office located in any of the NUTS regions listed in this contract notice.

II.2.4) Description of the procurement

CrossCountry are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must:

• Bring innovative concepts and focus on budget efficiencies for maximum impact.

• Continued media booking as well as innovative ideation for the purchasing funnel.

• Have a proven track record in driving brand growth and marketing success.

• Collaborate seamlessly with our teams to add measurable value.

• Understand our unique business challenges and demonstrate professionalism and attention to detail.

• Be agile in responding to evolving market conditions.

• Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment.

• Have an understanding of internal communications and support for our internal comms department for deployment of items

• Have offices local to the operating routes for understanding local route and challenges

We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives.

Please submit your note of interest in email to: bakertom@arriva.co.uk

Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: Yes

Description of renewals:

Details of this will be shared in the main tender document.

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 2

II.2.1) Title

Chiltern Only

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKF1

UKG3

UKH

UKJ1


Main site or place of performance:

Chiltern will require the Bidder to have an office located in any of the NUTS regions listed in this contract notice.

II.2.4) Description of the procurement

Chiltern are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must:

• Bring innovative concepts and focus on budget efficiencies for maximum impact.

• Continued media booking as well as innovative ideation for the purchasing funnel.

• Have a proven track record in driving brand growth and marketing success.

• Collaborate seamlessly with our teams to add measurable value.

• Understand our unique business challenges and demonstrate professionalism and attention to detail.

• Be agile in responding to evolving market conditions.

• Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment.

• Have an understanding of internal communications and support for our internal comms department for deployment of items

• Have offices local to the operating routes for understanding local route and challenges

We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives.

Please submit your note of interest in email to: bakertom@arriva.co.uk

Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: Yes

Description of renewals:

Details of this will be shared in the main tender document.

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Negotiated with call for competition

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 17/01/2025

Local time: 17:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.4) Procedures for review

VI.4.1) Review body

Arriva UK Trains Limited

Sunderland

UK

VI.5) Date of dispatch of this notice

17/12/2024

Coding

Commodity categories

ID Title Parent category
79342000 Marketing services Advertising and marketing services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
bakertom@arriva.co.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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