Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Agriculture and Horticulture Development Board
08895542
Middlemarch Business Park, Siskin Parkway East
Coventry
CV34PE
UK
Contact person: Sarah Waters
E-mail: procurement@ahdb.org.uk
NUTS: UKG13
Internet address(es)
Main address: https://ahdb.org.uk/
Address of the buyer profile: https://onclusive.com/en-gb/products/self-service-media-monitoring/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Agriculture
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts
Reference number: 2025-766
II.1.2) Main CPV code
64212300
II.1.3) Type of contract
Services
II.1.4) Short description
AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring.
Mini competition held against framework RM6124
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Lowest offer:
50 000.00
GBP/ Highest offer:
60 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
UK
II.2.4) Description of the procurement
AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring.
Media Monitoring Requirements
Access to an easy-to-use platform for approximately 25 users
24/7 (all) Media Monitoring
AHDB: Predominantly covering the following UK agriculture sectors: Beef & Lamb, Cereals and Oilseeds, Pork and Diary.
Daily cutting reports from national, regional and trade press and broadcast media (including agriculture and food).
Understanding of our key trade media titles is of high importance.
Consistent and proactive human support to get the most out of the software.
Monthly report on all AHDB coverage which can be broken down by sector.
Development of reports with measures targeted to the business's needs (statistics that can be digested and understood across the business).
Ad-hoc specialist reporting - campaigns, topics and themes, issues management.
Full account management.
Human led and proactive reporting and insight to allow AHDB to understand more about:
its impact, share of voice
sentiment
key messages which resonate
our levy payer/stakeholder audience and wider consumer media
Understanding of industry spokespeople and how AHDB could invest in them and their role.
Press release distribution
Access to maintained media database
Press release analytics - including share of voice, key messages, spokespeople, key publications, tone, AHDB positioning
Press enquiry logging and tracking
Monthly reporting and analysis of impact of enquiries, key messages and themes.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 90
Price
/ Weighting:
10
II.2.11) Information about options
Options:
Yes
Description of options:
Extension options 1+1
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
Call off against RM6124
F02: Contract notice
Notice identifier: 2021/S 000-018833
Procurement identifier (OCID): ocds-h6vhtk-02d0ff
Published 4 August 2021, 10:45pm
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Contract No: 2025-766
Title: Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
08/12/2025
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Precise Media Monitoring Ltd
03247942
1 Finsbury Market, 2nd Floor,
London
EC2A 2BN
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 118 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Rm6124 mini competition call off
VI.4) Procedures for review
VI.4.1) Review body
AHDB
Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Contract is for 1 year with 1+1 options to extend
VI.5) Date of dispatch of this notice
08/12/2025