CONTRACT NOTICE – OFFICIAL JOURNAL
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Section I: Contracting Authority
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I.1)
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Name, Address and Contact Point(s)
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The Money Advice Service |
5th Floor 120 Holborn |
London |
EC1N 2TD |
UK |
Procurement
David Ng |
+44 2079430505 |
david.ng@moneyadviceservice.org.uk |
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https://www.moneyadviceservice.org.uk/
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I.2)
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Type of contracting Authority and Main Activity or Activities
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Yes Prudential Regulatory Authority
Financial Conduct Authority
Financial Ombudsman Service
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Section II: Object of the Contract
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II.1)
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Description
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II.1.1)
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Title attributed to the contract by the contracting authorityThe Establishment of a Media Buying Framework Agreement RMP 14-92. |
II.1.2(a))
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Type of works contract
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II.1.2(b))
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Type of supplies contract
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II.1.2(c))
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Type of service contract13 |
II.1.2)
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Main site or location of works, place of delivery or performance
UKI.
UKI |
II.1.3)
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This notice involves
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II.1.4)
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Information on framework agreement (if applicable)
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Number of participants to the framework agreement envisaged30 |
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Duration of the framework agreement5 |
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Justification for a framework agreement the duration of which exceeds four years
3 year INITIAL agreement with an option to extend for 2 x 1 year periods.
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Estimated total value of purchases for the entire duration of the framework agreement
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Frequency and value of the contracts to be awarded |
II.1.5)
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Short description of the contract or purchase(s)
Lot 1 Strategic Comminications Planning and Ofline Media Buying;
Sub Lot 1.1 Strategic Communications Planning;
Sub Lot 1.2 Offline Media Buying;
Lot 2 Digital Media Buying;
Sub Lot 2.1 Paid Search;
Sub Lot 2.2 Display;
Sub Lot 2.3 Social Media;
Sub Lot 2.4 SEO;
Lot 3 Econometrics;
The Money Advice Service reserves the right not to award some or any Lot(s) or contracts as a result of the procurement process, and will not be liable for any of the bidders' costs in submitting a bid.
At the sole discretion of the organisations named in Annex A IV), these organisations may or may not access the framework agreement post award. For further information please contact the name in Section I.1).
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II.1.6)
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Common Procurement Vocabulary (CPV)
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79340000 |
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II.1.7)
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Contract covered by the Government Procurement Agreement (GPA) |
II.1.8)
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Division into lots Yes
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II.1.9)
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Will variants be accepted
No |
II.2)
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Quantity or Scope of the Contract
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II.2.1)
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Total quantity or scope |
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II.2.2)
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Options |
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Provisional timetable for recourse to these options
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Number of possible renewals
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In the case of renewable supplies or service contracts, estimated time frame for subsequent contracts
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II.3)
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Duration of the contract or limit for completion60 |
Section III: Legal, Economic, Financial and Technical Information
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III.1)
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Conditions Relating to the Contract
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III.1.1)
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Deposits and guarantees required
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III.1.2)
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Main Terms of financing and payment and/or reference to the relevant provisions
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III.1.3)
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Legal form to be taken by the grouping of suppliers, contractors or service providers to whom the contract is to be awarded
Registered Companies.
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III.1.4)
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Other particular conditions to which the performance of the contract is subject
Insurance cover as stated in the Pre-Qualification Questionnaire.
Acceptance to the Money Advice Service Terms and Conditions as issued with the Pre-Qualification Questionnaire.
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Section IV: Procedure
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IV.1)
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Type of Procedure
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Justification for the choice of accelerated procedure
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IV.1.1)
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Have candidates already been selected? No |
IV.1.2)
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Limitations on the number of operators who will be invited to tender or to participate130 |
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Objective criteria for choosing the limited number of candidates
The Most Economically Advantageous Tender (MEAT) as indicated in the Invitation to Tender (ITT).
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IV.1.3)
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Reduction of the number of operators during the negotiation or dialogue
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IV.2)
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Award Criteria
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No
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Yes
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No
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IV.2.2)
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An electronic auction will be used No
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IV.3 Administrative Information
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IV.3.1)
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Reference number attributed to the notice by the contracting authority
RMP 14-92
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IV.3.2)
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Previous publication(s) concerning the same contract
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Other previous publications
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IV.3.3)
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Conditions for obtaining specifications and additional documents
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IV.3.4)
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Time-limit for receipt of tenders or requests to participate 19-03-2015 |
IV.3.5)
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Date of dispatch of invitations to tender or to participate to selected candidates 09-04-2015
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IV.3.6)
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Language or languages in which tenders or requests to participate can be drawn up
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IV.3.7)
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Minimum time frame during which the tenderer must maintain the tender
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IV.3.8)
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Conditions for opening tenders
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Section VI: Other Information
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VI.1)
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Indicate whether this procurement is a recurrent one and the Estimated timing for further notices to be published
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VI.2)
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Does the contract relate to a Project/Programme financed by Community Funds? No
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VI.3)
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Additional Information
At the sole discretion of the organisations named in Annex A IV), these organisations may or may not access the framework agreement post award. For further information please contact the name in Section I.1).
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VI.4)
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Procedures for appeal
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VI.4.1)
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Body responsible for appeal procedures
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Body responsible for mediation procedures
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VI.4.2)
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Lodging of appeals
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VI.4.3)
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Service from which information about the lodging of appeals may be obtained
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VI.5)
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Dispatch date of this Notice 09-02-2015 |
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ANNEX B
Information About Lots
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Strategic Communications Planning and Offline Media Buying |
1)
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Short Description
Sub Lot 1.1 Strategic Communications Planning:
— Planning for not for profit, behaviour change campaigns;
— Building on and improving current performance;
— Collaborative work with other specialist agencies and in-house experts;
Sub Lot 1.2 Offline Media Buying:
— TV, Radio, VOD, Press, Outdoor, Door Drops, other OOH and new offline channels as they become available;
— Collaborative work with other specialist agencies and in-house experts.
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2)
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Common Procurement Vocabulary (CPV)
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79341000 |
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3)
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Quantity or scope
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4)
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Indication about different contract dates
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5)
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Additional Information about lots
The Money Advice Service reserves the right not to award some or any Lot(s) or contracts as a result of the procurement process, and will not be liable for any of the bidders' costs in submitting a bid.
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ANNEX B
Information About Lots
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Digital Media Buying |
1)
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Short Description
The Digital Media Buying Lot is split into 4 sub Lots covering:
— Sub Lot 2.1 Paid Search;
— Sub Lot 2.2 Display;
— Sub Lot 2.3 Social Media;
— Sub Lot 2.4 SEO.
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2)
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Common Procurement Vocabulary (CPV)
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79341000 |
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3)
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Quantity or scope
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4)
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Indication about different contract dates
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5)
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Additional Information about lots
The Money Advice Service reserves the right not to award some or any Lot(s) or contracts as a result of the procurement process, and will not be liable for any of the bidders' costs in submitting a bid.
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ANNEX B
Information About Lots
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Econometrics |
1)
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Short Description
Modelling/analysis to provide insights to:
— Incremental visits driven by marketing investment;
— Efficient lines of investment;
— Comparison across a number of media lines from a single model;
— Quantification of external factors;
— Phasing and weight of investment across both media mix and time of year;
— Forecasting, business simulation, budget optimisation and other techniques.
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2)
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Common Procurement Vocabulary (CPV)
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79341000 |
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3)
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Quantity or scope
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4)
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Indication about different contract dates
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5)
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Additional Information about lots
The Money Advice Service reserves the right not to award some or any Lot(s) or contracts as a result of the procurement process, and will not be liable for any of the bidders' costs in submitting a bid.
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