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Contract Notice

The Establishment of a Media Buying Framework Agreement RMP 14-92.

  • First published: 14 February 2015
  • Last modified: 14 February 2015
  • Version: N/A
  • This file may not be fully accessible.

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To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

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Contents

Summary

OCID:
Published by:
The Money Advice Service
Authority ID:
AA25006
Publication date:
14 February 2015
Deadline date:
19 March 2015
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Lot 1 Strategic Comminications Planning and Ofline Media Buying;

Sub Lot 1.1 Strategic Communications Planning;

Sub Lot 1.2 Offline Media Buying;

Lot 2 Digital Media Buying;

Sub Lot 2.1 Paid Search;

Sub Lot 2.2 Display;

Sub Lot 2.3 Social Media;

Sub Lot 2.4 SEO;

Lot 3 Econometrics;

The Money Advice Service reserves the right not to award some or any Lot(s) or contracts as a result of the procurement process, and will not be liable for any of the bidders' costs in submitting a bid.

At the sole discretion of the organisations named in Annex A IV), these organisations may or may not access the framework agreement post award. For further information please contact the name in Section I.1).

Full notice text

CONTRACT NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)


The Money Advice Service

5th Floor 120 Holborn

London

EC1N 2TD

UK

Procurement

David Ng

+44 2079430505

david.ng@moneyadviceservice.org.uk


https://www.moneyadviceservice.org.uk/


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I.2)

Type of contracting Authority and Main Activity or Activities

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Yes

Prudential Regulatory Authority

Financial Conduct Authority

Financial Ombudsman Service

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

The Establishment of a Media Buying Framework Agreement RMP 14-92.

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

13

II.1.2)

Main site or location of works, place of delivery or performance

UKI.



UKI

II.1.3)

This notice involves

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II.1.4)

Information on framework agreement (if applicable)

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Number of participants to the framework agreement envisaged

30

Duration of the framework agreement

5

Justification for a framework agreement the duration of which exceeds four years

3 year INITIAL agreement with an option to extend for 2 x 1 year periods.

Estimated total value of purchases for the entire duration of the framework agreement

Frequency and value of the contracts to be awarded

II.1.5)

Short description of the contract or purchase(s)

Lot 1 Strategic Comminications Planning and Ofline Media Buying;

Sub Lot 1.1 Strategic Communications Planning;

Sub Lot 1.2 Offline Media Buying;

Lot 2 Digital Media Buying;

Sub Lot 2.1 Paid Search;

Sub Lot 2.2 Display;

Sub Lot 2.3 Social Media;

Sub Lot 2.4 SEO;

Lot 3 Econometrics;

The Money Advice Service reserves the right not to award some or any Lot(s) or contracts as a result of the procurement process, and will not be liable for any of the bidders' costs in submitting a bid.

At the sole discretion of the organisations named in Annex A IV), these organisations may or may not access the framework agreement post award. For further information please contact the name in Section I.1).

II.1.6)

Common Procurement Vocabulary (CPV)

79340000
79341400
79342000
79341000

II.1.7)

Contract covered by the Government Procurement Agreement (GPA)

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II.1.8)

Division into lots

Yes

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II.1.9)

Will variants be accepted

No

II.2)

Quantity or Scope of the Contract

II.2.1)

Total quantity or scope

II.2.2)

Options

Provisional timetable for recourse to these options

Number of possible renewals

In the case of renewable supplies or service contracts, estimated time frame for subsequent contracts

II.3)

Duration of the contract or limit for completion

60

Section III: Legal, Economic, Financial and Technical Information

III.1)

Conditions Relating to the Contract

III.1.1)

Deposits and guarantees required

III.1.2)

Main Terms of financing and payment and/or reference to the relevant provisions

III.1.3)

Legal form to be taken by the grouping of suppliers, contractors or service providers to whom the contract is to be awarded

Registered Companies.

III.1.4)

Other particular conditions to which the performance of the contract is subject

Insurance cover as stated in the Pre-Qualification Questionnaire.

Acceptance to the Money Advice Service Terms and Conditions as issued with the Pre-Qualification Questionnaire.

Section IV: Procedure

IV.1)

Type of Procedure


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Justification for the choice of accelerated procedure

IV.1.1)

Have candidates already been selected?

No

IV.1.2)

Limitations on the number of operators who will be invited to tender or to participate

130

Objective criteria for choosing the limited number of candidates

The Most Economically Advantageous Tender (MEAT) as indicated in the Invitation to Tender (ITT).

IV.1.3)

Reduction of the number of operators during the negotiation or dialogue

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IV.2)

Award Criteria

No


Yes

No

IV.2.2)

An electronic auction will be used

No

IV.3 Administrative Information

IV.3.1)

Reference number attributed to the notice by the contracting authority

RMP 14-92

IV.3.2)

Previous publication(s) concerning the same contract

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Other previous publications

IV.3.3)

Conditions for obtaining specifications and additional documents



 


IV.3.4)

Time-limit for receipt of tenders or requests to participate

 19-03-2015

IV.3.5)

Date of dispatch of invitations to tender or to participate to selected candidates

 09-04-2015

IV.3.6)

Language or languages in which tenders or requests to participate can be drawn up

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IV.3.7)

Minimum time frame during which the tenderer must maintain the tender 

IV.3.8)

Conditions for opening tenders





Section VI: Other Information

VI.1)

Indicate whether this procurement is a recurrent one and the Estimated timing for further notices to be published


VI.2)

Does the contract relate to a Project/Programme financed by Community Funds?

No



VI.3)

Additional Information

At the sole discretion of the organisations named in Annex A IV), these organisations may or may not access the framework agreement post award. For further information please contact the name in Section I.1).

VI.4)

Procedures for appeal

VI.4.1)

Body responsible for appeal procedures










Body responsible for mediation procedures










VI.4.2)

Lodging of appeals

VI.4.3)

Service from which information about the lodging of appeals may be obtained










VI.5)

Dispatch date of this Notice

 09-02-2015

ANNEX B

Information About Lots

1     Strategic Communications Planning and Offline Media Buying

1)

Short Description

Sub Lot 1.1 Strategic Communications Planning:

— Planning for not for profit, behaviour change campaigns;

— Building on and improving current performance;

— Collaborative work with other specialist agencies and in-house experts;

Sub Lot 1.2 Offline Media Buying:

— TV, Radio, VOD, Press, Outdoor, Door Drops, other OOH and new offline channels as they become available;

— Collaborative work with other specialist agencies and in-house experts.

2)

Common Procurement Vocabulary (CPV)

79341000
79340000
79341400
79342000

3)

Quantity or scope


4)

Indication about different contract dates

5)

Additional Information about lots

The Money Advice Service reserves the right not to award some or any Lot(s) or contracts as a result of the procurement process, and will not be liable for any of the bidders' costs in submitting a bid.

ANNEX B

Information About Lots

2     Digital Media Buying

1)

Short Description

The Digital Media Buying Lot is split into 4 sub Lots covering:

— Sub Lot 2.1 Paid Search;

— Sub Lot 2.2 Display;

— Sub Lot 2.3 Social Media;

— Sub Lot 2.4 SEO.

2)

Common Procurement Vocabulary (CPV)

79341000
79340000
79341400
79342000

3)

Quantity or scope


4)

Indication about different contract dates

5)

Additional Information about lots

The Money Advice Service reserves the right not to award some or any Lot(s) or contracts as a result of the procurement process, and will not be liable for any of the bidders' costs in submitting a bid.

ANNEX B

Information About Lots

3     Econometrics

1)

Short Description

Modelling/analysis to provide insights to:

— Incremental visits driven by marketing investment;

— Efficient lines of investment;

— Comparison across a number of media lines from a single model;

— Quantification of external factors;

— Phasing and weight of investment across both media mix and time of year;

— Forecasting, business simulation, budget optimisation and other techniques.

2)

Common Procurement Vocabulary (CPV)

79341000
79340000
79341400
79342000

3)

Quantity or scope


4)

Indication about different contract dates

5)

Additional Information about lots

The Money Advice Service reserves the right not to award some or any Lot(s) or contracts as a result of the procurement process, and will not be liable for any of the bidders' costs in submitting a bid.


Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79341400 Advertising campaign services Advertising services
79341000 Advertising services Advertising and marketing services
79342000 Marketing services Advertising and marketing services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
david.ng@moneyadviceservice.org.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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