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Contract Notice

New Homes Marketing Services Framework

  • First published: 12 February 2018
  • Last modified: 12 February 2018
  • Version: N/A
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Contents

Summary

OCID:
Published by:
Southern Housing Group Ltd
Authority ID:
AA20500
Publication date:
12 February 2018
Deadline date:
13 March 2018
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

The Group’s Sales and Marketing Team wishes to procure graphic design services that offer a combination of strategy, design, technology and advertising services - that will create, place and define our services and product branding and strategic place-making for our New Homes programme.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

Southern Housing Group

Fleet House, 59-61 Clerkenwell Road

London

EC1M 5LA

UK

Telephone: +44 2073241249

E-mail: contracts@shgroup.org.uk

NUTS: UKJ

Internet address(es)

Main address: http://www.shgroup.org.uk/

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

http://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./76G2V9DYUV


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

http://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./76G2V9DYUV


Tenders or requests to participate must be sent to the abovementioned address


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Housing and community amenities

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

New Homes Marketing Services Framework

II.1.2) Main CPV code

79342000

 

II.1.3) Type of contract

Services

II.1.4) Short description

Southern Housing Group (the "Group") wishes to establish a Framework Agreement for the provision of New Homes Marketing Services which will be split into seven (7) Lots as follows:

— Lot 1 - Campaigns,

— Lot 2 - Media,

— Lot 3 - Digital Marketing Communication,

— Lot 4 - Sales & Marketing Environment,

— Lot 5 - Social Media,

— Lot 6 - Public Relations,

— Lot 7 - Pre Sales & Sales Support.

II.1.5) Estimated total value

Value excluding VAT: 2 998 360.00  GBP

II.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for maximum 3 lots

Maximum number of lots that may be awarded to one tenderer: 3

II.2) Description

Lot No: 1

II.2.1) Title

Campaigns

II.2.2) Additional CPV code(s)

79415200

II.2.3) Place of performance

NUTS code:

UKJ


Main site or place of performance:

South East (England).

II.2.4) Description of the procurement

The Group’s Sales and Marketing Team wishes to procure graphic design services that offer a combination of strategy, design, technology and advertising services - that will create, place and define our services and product branding and strategic place-making for our New Homes programme.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 535 320.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 2

II.2.1) Title

Media

II.2.2) Additional CPV code(s)

79341000

II.2.3) Place of performance

NUTS code:

UKJ


Main site or place of performance:

South East (England).

II.2.4) Description of the procurement

The Group’s Sales and Marketing Team requires the services of a number of Media companies that can successfully, and cost-effectively, support the S&M Team to determine how and where to advertise our products and services, to maximise expose and generate quality leads.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 800 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 3

II.2.1) Title

Digital Marketing Communication

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKJ


Main site or place of performance:

South East (England).

II.2.4) Description of the procurement

Companies in this lot will support the Group's S&M Team to effectively market their products and services online and through other relevant digital channels to engage with their customers. User experience, data security, and reliability of service are essential to the Group’s digital marketing offer, and companies in this lot will support us to deliver in these key areas.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 612 640.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 4

II.2.1) Title

Sales & Marketing Environment

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UKJ


Main site or place of performance:

South East (England).

II.2.4) Description of the procurement

Companies within this lot must demonstrate they have the ability to make existing interior spaces into appealing functional sales and marketing environments. Determining space requirements and selecting decorative items, such as colors, lighting, and materials. In addition, you must be familiar with working with architectural drawings, and within building codes and regulations, and universal accessibility standards.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 480 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 5

II.2.1) Title

Social Media

II.2.2) Additional CPV code(s)

79340000

II.2.3) Place of performance

NUTS code:

UKJ


Main site or place of performance:

South East (England).

II.2.4) Description of the procurement

Companies within this lot will support the Group with the promotion and education of their services and product through successful engagement with our customers and stakeholders on online social media platforms. This will involve content creation, coordinating paid advertising, and effective community management.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 151 600.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 6

II.2.1) Title

Public Relations

II.2.2) Additional CPV code(s)

79416000

II.2.3) Place of performance

NUTS code:

UKJ


Main site or place of performance:

South East (England).

II.2.4) Description of the procurement

The companies within this lot must demonstrate their ability to strategically implement communication programmes that builds mutually beneficial relationships between the Group and the public.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 238 800.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 7

II.2.1) Title

Pre Sales & Sales Support

II.2.2) Additional CPV code(s)

79340000

II.2.3) Place of performance

NUTS code:

UKJ


Main site or place of performance:

South East (England).

II.2.4) Description of the procurement

The companies within this lot must demonstrate their ability to assist in optimising a developments potential for sale and show in depth knowledge of the New Homes Sales market to achieve competitive prices and strong sales rates.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 180 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Any requirements are set out in the Invitation To Tender (ITT) consistent with the provisions of the Public Procurement Regulations 2015.

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents


III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement with several operators.

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 13/03/2018

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 13/11/2018

IV.2.7) Conditions for opening of tenders

Date: 13/03/2018

Local time: 12:00

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: Yes

Estimated timing for further notices to be published:

February 2022.

VI.3) Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at:

— https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./76G2V9DYUV

To respond to this opportunity, please click here:

— https://www.delta-esourcing.com/respond/76G2V9DYUV

GO Reference: GO-201828-PRO-11869012.

VI.4) Procedures for review

VI.4.1) Review body

Royal Court of Justice

The Strand

London

WC2 2LL

UK

Telephone: +44 2079476000

VI.4.2) Body responsible for mediation procedures

Centre for Effective Dispute Resolution (CEDR)

70 Fleet Street

London

EC4Y 1EU

UK

Telephone: +44 2075366000

VI.4.4) Service from which information about the review procedure may be obtained

Cabinet Office

70 Whitehall

London

SW1A 2AS

UK

Telephone: +44 2072761234

VI.5) Date of dispatch of this notice

08/02/2018

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79341000 Advertising services Advertising and marketing services
79415200 Design consultancy services Production management consultancy services
79342000 Marketing services Advertising and marketing services
79416000 Public relations services Business and management consultancy services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
contracts@shgroup.org.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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