II.2.1) Title

Basic Design (Minor)

II.2.2) Additional CPV code(s)

79822500

II.2.3) Place of performance

NUTS code:

UKM93

Main site or place of performance:

North Ayrshire.

II.2.4) Description of the procurement

North Ayrshire Council delivers a wide range of services, events, products and general information to a wide variety of audiences. The Contractor will provide small scale graphic design services to include but not limited to:

— basic design/typesetting including brochures, flyers, posters, postcards, bookmarks, newsletters, stationery, ticket design, invitations, programmes, etc.,

— resizing of pre-existing artwork,

— basic design elements for web use/social media platforms,

— advertising design – newspaper/magazine, printed media, outdoor and online, etc.,

— design for internal and external signage,

— design for exhibition systems, pop up systems,

— design for indoor/outdoor events including banners, flags, backdrops, screen content and general event dressing.

II.2.5) Award criteria

Quality criterion: Quality / Weighting: 40

Cost criterion: Cost / Weighting: 60

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.1) Title

Design — Creative, Concept and Application (Major)

II.2.2) Additional CPV code(s)

79822500

II.2.3) Place of performance

NUTS code:

UKM93

Main site or place of performance:

North Ayrshire

II.2.4) Description of the procurement

North Ayrshire Council delivers a wide range of services, events, products and general information to a wide variety of audiences. High quality design is fundamental to effectively communicating to our prescribed target markets and this can range from mass marketing campaigns down to one off or specialised/niche promotions.

The contractor is therefore required to delivery high quality design solutions including, but not limited to:

— brand development — research, design, application and creation of brand guidelines,

— logo design,

— graphic design services for printed and/or digital products including brochures, flyers, posters, postcards, bookmarks, newsletters, stationery, ticket design, invitations, programmes etc.,

— design for web including design elements, pdfs, animations and digital publishing platforms,

— advertising design – newspaper/magazine, printed media, outdoor and online, etc.,

— design for internal and external signage,

— design for exhibition systems, pop up systems, point of sale, vehicle livery, etc.,

— design for indoor/outdoor events including banners, flags, backdrops, screen content and general event dressing,

— large format graphics,

— design elements as required for incorporation into websites, apps, e-news/e-blasts, etc.,

— Provision of subcontracted services as required including copywriting, photography, illustrations, animations, translation services, etc.

II.2.5) Award criteria

Quality criterion: Quality / Weighting: 40

Cost criterion: Cost / Weighting: 60

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.1) Title

Film-making and Virtual Tours

II.2.2) Additional CPV code(s)

79822500

II.2.3) Place of performance

NUTS code:

UKM93

Main site or place of performance:

North Ayrshire

II.2.4) Description of the procurement

North Ayrshire Council delivers a wide range of services, events, products and general information to a wide variety of audiences. Film is becoming increasingly important in the documentation and communication of key information about our services, projects and events.

To produce a wide range of corporate and commercial films and videos including but not limited to:

live indoor/outdoor event documentation including:

— major events, festivals and championships,

— local community events,

— attendance at official photo calls and launches,

— videography of facilities and venues,

— general project documentation,

— working on collaborative film and video projects with key partners and clients,

— promotional videos for use at major exhibitions and conferences,

— “Talking head” style interviews and case studies.

II.2.5) Award criteria

Quality criterion: Quality / Weighting: 40

Cost criterion: Cost / Weighting: 60

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.1) Title

Audio Visual Services

II.2.2) Additional CPV code(s)

79822500

II.2.3) Place of performance

NUTS code:

UKM93

Main site or place of performance:

North Ayrshire

II.2.4) Description of the procurement

North Ayrshire Council delivers a wide range of events to a wide variety of audiences. Professional audio visual services is important to ensure best practice, innovation and clear communication at various events.

To deliver audio visual services at various events including but not limited to:

— award ceremonies,

— conferences and workshops,

— election counts.

II.2.5) Award criteria

Quality criterion: Quality / Weighting: 40

Cost criterion: Cost / Weighting: 60

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.1) Title

Marketing Consultancy/Agency

II.2.2) Additional CPV code(s)

79822500

II.2.3) Place of performance

NUTS code:

UKM93

Main site or place of performance:

North Ayrshire

II.2.4) Description of the procurement

North Ayrshire Council delivers a wide range of services, events, products and general information to a wide variety of audiences.

The Contractor will provide planning, creative development, project delivery and evaluation of marketing and communication campaigns as detailed in the specific brief for such services.

The marketing requirements may include but are not limited to:

— strategic marketing planning including competitor analysis, SWOT, PEST, etc.,

— media planning and buying including the negotiation of media partnerships/sponsorship for key projects,

— attendance at project meetings,

— copywriting and proofing,

— brand development — research, design, application and creation of brand guidelines,

— graphic design for printed and/or digital products including brochures, flyers, posters, postcards, bookmarks, newsletters, stationery, ticket design, invitations, programmes, etc.,

— design for web including design elements, pdfs, animations and digital publishing platforms,

— design for internal and external signage,

— design for exhibition systems, pop up systems, point of sale, vehicle livery, etc.,

— design for indoor/outdoor events including banners, flags, backdrops, screen content and general event dressing,

— large format graphics,

— digital marketing including – email marketing, pay per click, search engine optimisation, etc.,

— social media content creation as per brief,

— sponsorship activation as per brief,

— provision of subcontracted services as required including photography, illustrations, animations, translation services, etc.,

— regular reporting and post project review as per brief,

— facilitating stakeholder workshops.

II.2.5) Award criteria

Quality criterion: Quality / Weighting: 40

Cost criterion: Cost / Weighting: 60

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

North Ayrshire Council

Cunninghame House, Friars Croft

Irvine

KA12 8EE

UK

Telephone: +44 1294324730

Fax: +44 1294324054

Internet address(es)

URL: http://www.north-ayrshire.gov.uk