Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
The British Library
96 Euston Road
London
NW1 2DB
UK
E-mail: andy.kemp@bl.uk
NUTS: UK
Internet address(es)
Main address: https://bl.bravosolution.co.uk
Address of the buyer profile: https://bl.bravosolution.co.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Recreation, culture and religion
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
001087 Media Buying — Contract 1 — Traditional and Digital
Reference number: 001087
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
001087 Media buying — Contract 1 — Traditional and digital:
A non-exclusive, no commitment Framework Agreement with 3 providers, to supply media planning and buying services for its advertising campaigns to promote it to its audiences. With the permission of the Suppliers, it is intended that similar organisations (any cultural publicly funded organisation or charitable institution) will be permitted to use the Framework Agreement if they so wish upon approval from British Library (as the lead Contracting Authority).
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
16 000 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
London, UK.
II.2.4) Description of the procurement
001087 Media Buying — Contract 1 — Traditional and Digital:
A Framework Agreement for advertising media planning and buying services traditional and digital marketing services.
The British Library is leading a collaborative procurement with DCMS ALB’s and the Museum of London. The primary organisations expected to utilise this arrangement as Contracting Authorities are:
Ashmolean Museum https://www.ashmolean.org/
Barbican as the City of London Corporation https://www.barbican.org.uk/
British Library https://www.bl.uk/
British Museum http://www.britishmuseum.org/
Culture Mile https://www.culturemile.london/
Imperial War Museum https://www.iwm.org.uk/
Museum of London https://www.museumoflondon.org.uk/museum-london
National Army Museum https://www.nam.ac.uk/
National Gallery https://www.nationalgallery.org.uk/
Natural History Museum http://www.nhm.ac.uk/
National Portrait Gallery https://www.npg.org.uk/
Royal Botanic Gardens Kew https://www.kew.org/
Science Museum https://www.sciencemuseum.org.uk/see-and-do
Tate http://www.tate.org.uk/
V&A https://www.vam.ac.uk/
It is intended that similar organisations (primarily DCMS publicly funded museums, galleries and libraries but also charitably funded organisations) will be permitted to also use the Framework Agreement if they so choose.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60 %
Quality criterion: Cost
/ Weighting: 40 %
Price
/ Weighting:
40 %
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2018/S 129-294275
Section V: Award of contract
Contract No: 1
Title: 001087 Media Buying — Contract 1 — Traditional and Digital
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
01/01/2019
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 1
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
AKA Promotions Ltd
London
WC2H 8AF
UK
NUTS: UK
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Target Live Ltd
London
N1C 4AG
UK
NUTS: UK
The contractor is an SME:
No
V.2.3) Name and address of the contractor
YOU Agency
London
WC2N 4AA
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 16 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
British Library
London
UK
VI.4.2) Body responsible for mediation procedures
British Library
96 Euston Road
London
NW1 2DB
UK
VI.5) Date of dispatch of this notice
07/02/2019