Contract notice
Section I: Contracting
authority
I.1) Name and addresses
University of Northampton
University Drive
Northampton
NN1 5PH
UK
Contact person: Julia Gough
Telephone: +44 1604892663
E-mail: julia.gough@northampton.ac.uk
NUTS: UKF24
Internet address(es)
Main address: www.northampton.ac.uk
Address of the buyer profile: https://in-tendhost.co.uk/universityofnorthampton/
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://in-tendhost.co.uk/universityofnorthampton/
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://in-tendhost.co.uk/universityofnorthampton/
Tenders or requests to participate must be sent to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:
https://in-tendhost.co.uk/universityofnorthampton/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
ITT274 Student Recruitment Media Buying Strategy Tender
Reference number: ITT274
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
University of Northampton (UON) requires a media planning and buying agency for 3 years commencing May 2020. UON is looking to promote brand awareness of its undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an international market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency will be responsible for strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, social, display (programmatic), broadcast (to include TV), YouTube, radio (traditional and digital), Spotify, OOH along with proven SEO experience.
II.1.5) Estimated total value
Value excluding VAT:
4 500 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.3) Place of performance
NUTS code:
UKF24
Main site or place of performance:
Northampton.
II.2.4) Description of the procurement
The University of Northampton (UON) is tendering for a media planning and buying agency for a period of 3 years commencing in May 2020. The value of the business is approximately 1 500 000 GBP per year, but is subject to variation which may depend on any future restrictions on the university’s budget during the term of the anticipated contract. As a higher education institution, the majority of our budget is allocated towards brand awareness and promoting UON’s undergraduate offering mainly within the UK and Europe. We will also be looking at increasing our awareness of UON to an international market, therefore there may be additional in-country specific campaigns taking place overseas which will include targeting specific territories such as South East Asia and Sub Sahara Africa and the Middle East. The agency will be responsible for the strategic planning of all campaigns, making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be at the forefront of any developments to existing channels and new channels and provide updates to UON on these channels as these come through. They must be able to provide competitor reporting along with analysis of competitors spend, channels, current creatives running and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, social, display (programmatic), broadcast (to include TV), YouTube, radio (traditional and digital), Spotify, OOH along with proven SEO experience.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
4 500 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
The contract may be extended entirely in the University’s discretion for a further 12 months depending on performance.
II.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Tender is published on https://in-tendhost.co.uk/universityofnorthampton/ Please register your organisation, once registration is accepted you can access the tender documents. Contract value in II.1.5) and II.2.6) is an estimate based on 1 500 000 GBP per year for contract length. The university envisages entering a 3-year contract with the option to extend the contract up to a further 1 year.
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
02/03/2020
Local time: 11:00
IV.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
Date:
13/03/2020
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.2) Information about electronic workflows
Electronic payment will be used
VI.3) Additional information
The University reserves the right to cancel or amend this procurement at any stage and to not award the contract in whole or in part and does not bind itself to accept any tender. The University shall not be liable for any costs or expenses (of any nature) incurred by any prospective service provider (or any of its consortium members or subcontractors) in responding to this notice or in participating in this procurement process, including (without limitation) if the University cancels or amends this procurement process or makes no contract award. The estimated contract value is 4 500 000 GBP for the 3 year term and would be an estimated 6 000 000 GBP if the contract was extended by 1 year.
VI.4) Procedures for review
VI.4.1) Review body
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
The procurement process will incorporate a standstill period at the point that notification of the proposed award of the contract is communicated to tenderers. That notification will provide information on the award decision as is required by Regulation 86 of the Public Contracts Regulations 2015.
VI.5) Date of dispatch of this notice
29/01/2020