Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Tourism Northern Ireland
Linum Chambers, Bedford Square
Belfast
BT2 7ES
UK
E-mail: SSDAdmin.CPD@finance-ni.gov.uk
NUTS: UK
Internet address(es)
Main address: https://etendersni.gov.uk/epps
Address of the buyer profile: https://etendersni.gov.uk/epps
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
ID 2342618 DfE TNI — Advertising and Marketing Services
Reference number: ID 2342618
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Tourism Northern Ireland wishes to appoint a contractor or contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 lots as detailed below. Whilst no spend is guaranteed against any of the lots, the anticipated value of each lot over the lifetime of the contract is detailed below:
Lot 1: Strategic and Lead Creative Agency with an estimated contract value of 4 000 000 GBP;
Lot 2: Online Media Services with an estimated contract value of 3 000 000 GBP;
Lot 3: Offline Media Services with an estimated contract value of 6 000 000 GBP;
Lot 4: Design, Marketing and Content Services with an estimated contract value of 8 000 000 GBP.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
21 000 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Strategic and Lead Creative Agency
II.2.2) Additional CPV code(s)
79341200
79341400
79340000
79341000
II.2.3) Place of performance
NUTS code:
UKN
IE0
II.2.4) Description of the procurement
Tourism Northern Ireland wishes to appoint a contractor or contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 lots as detailed below. Whilst no spend is guaranteed against any of the lots, the anticipated value of each lot over the lifetime of the contract is detailed below:
Lot 1: Strategic and Lead Creative Agency with an estimated contract value of 4 000 000 GBP;
Lot 2: Online Media Services with an estimated contract value of 3 000 000 GBP;
Lot 3: Offline Media Services with an estimated contract value of 6 000 000 GBP;
Lot 4: Design, Marketing and Content Services with an estimated contract value of 8 000 000 GBP.
II.2.5) Award criteria
Quality criterion: AC1 contract management
/ Weighting: 8
Quality criterion: AC2 business continuity
/ Weighting: 8
Quality criterion: Presentation of marketing strategy
/ Weighting: 64
Cost criterion: AC4 average hourly rate
/ Weighting: 20
II.2.11) Information about options
Options:
Yes
Description of options:
3 options to extend for periods of 1 year each.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Online Media Services
II.2.2) Additional CPV code(s)
79341200
79341400
79340000
79341000
II.2.3) Place of performance
NUTS code:
UKN
IE0
II.2.4) Description of the procurement
Tourism Northern Ireland wishes to appoint a contractor or contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 lots as detailed below. Whilst no spend is guaranteed against any of the lots, the anticipated value of each lot over the lifetime of the contract is detailed below:
Lot 1: Strategic and Lead Creative Agency with an estimated contract value of 4 000 000 GBP;
Lot 2: Online Media Services with an estimated contract value of 3 000 000 GBP;
Lot 3: Offline Media Services with an estimated contract value of 6 000 000 GBP;
Lot 4: Design, Marketing and Content Services with an estimated contract value of 8 000 000 GBP.
II.2.5) Award criteria
Quality criterion: AC1 digital marketing strategy
/ Weighting: 64
Quality criterion: AC2 contract management
/ Weighting: 8
Quality criterion: AC3 business continuity
/ Weighting: 8
Cost criterion: AC4 average hourly rate
/ Weighting: 20
II.2.11) Information about options
Options:
Yes
Description of options:
3 options to extend for periods of 1 year each.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 3
II.2.1) Title
Offline Media Services
II.2.2) Additional CPV code(s)
79341200
79341400
79340000
79341000
II.2.3) Place of performance
NUTS code:
UKN
IE0
II.2.4) Description of the procurement
Tourism Northern Ireland wishes to appoint a contractor or contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 lots as detailed below. Whilst no spend is guaranteed against any of the lots, the anticipated value of each lot over the lifetime of the contract is detailed below:
Lot 1: Strategic and Lead Creative Agency with an estimated contract value of 4 000 000 GBP;
Lot 2: Online Media Services with an estimated contract value of 3 000 000 GBP;
Lot 3: Offline Media Services with an estimated contract value of 6 000 000 GBP;
Lot 4: Design, Marketing and Content Services with an estimated contract value of 8 000 000 GBP.
II.2.5) Award criteria
Quality criterion: AC1 offline media strategy
/ Weighting: 48
Quality criterion: AC2 audience led
/ Weighting: 16
Quality criterion: AC3 contract management
/ Weighting: 8
Quality criterion: AC4 business continuity
/ Weighting: 8
Cost criterion: AC5 media commission rebate
/ Weighting: 10
Cost criterion: AC6 average hourly rate
/ Weighting: 10
II.2.11) Information about options
Options:
Yes
Description of options:
3 options to extend for periods of 1 year each.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 4
II.2.1) Title
Design, Marketing and Content Services
II.2.2) Additional CPV code(s)
79341200
79341400
79340000
79341000
II.2.3) Place of performance
NUTS code:
UKN
IE0
II.2.4) Description of the procurement
Tourism Northern Ireland wishes to appoint a contractor or contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 lots as detailed below. Whilst no spend is guaranteed against any of the lots, the anticipated value of each lot over the lifetime of the contract is detailed below:
Lot 1: Strategic and Lead Creative Agency with an estimated contract value of 4 000 000 GBP;
Lot 2: Online Media Services with an estimated contract value of 3 000 000 GBP;
Lot 3: Offline Media Services with an estimated contract value of 6 000 000 GBP;
Lot 4: Design, Marketing and Content Services with an estimated contract value of 8 000 000 GBP.
II.2.5) Award criteria
Quality criterion: AC1 content commissioning
/ Weighting: 64
Quality criterion: AC2 contract management
/ Weighting: 8
Quality criterion: AC3 business continuity
/ Weighting: 8
Cost criterion: AC4 hourly rates
/ Weighting: 20
II.2.11) Information about options
Options:
Yes
Description of options:
3 options to extend for periods of 1 year each.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2019/S 189-459811
Section V: Award of contract
Lot No: 1
Contract No: 1
Title: Strategic and Lead Creative Agency
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
20/02/2020
V.2.2) Information about tenders
Number of tenders received: 18
Number of tenders received from SMEs: 15
Number of tenders received from tenderers from EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 18
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Tramway Investment Holdings Ltd
17 Gilford Road
Dublin 4
IE
Telephone: +44 12060600
E-mail: susanmcentegart@bbdo.ie
NUTS: IE
Internet address(es)
URL: https://etendersni.gov.uk/epps
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 4 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: 2
Title: Online Media Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
20/02/2020
V.2.2) Information about tenders
Number of tenders received: 18
Number of tenders received from SMEs: 15
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 18
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Loud Mouth Media Ltd
Thomas House 14 -16 James Street South
Belfast
BT2 7GA
UK
Telephone: +44 2890997001
E-mail: mark@loudmouth-media.com
NUTS: UK
Internet address(es)
URL: https://etendersni.gov.uk/epps
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 3 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Contract No: 3
Title: Offline Media Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
20/02/2020
V.2.2) Information about tenders
Number of tenders received: 18
Number of tenders received from SMEs: 15
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 18
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Mammoth Design Consultants Ltd
84-94 Great Patrick Street
Belfast
BT1 2LU
UK
Telephone: +44 2890240250
E-mail: sara.magee@mammoth.com
NUTS: UK
Internet address(es)
URL: https://etendersni.gov.uk/epps
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 6 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 4
Contract No: 4
Title: Design, Marketing and Content Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
20/02/2020
V.2.2) Information about tenders
Number of tenders received: 18
Number of tenders received from SMEs: 15
Number of tenders received from tenderers from EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 18
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Tramway Investment Holdings Ltd
17 Gilford Road
Dublin 4
IE
Telephone: +44 12060600
E-mail: susanmcentegart@bbdo.ie
NUTS: IE
Internet address(es)
URL: https://etendersni.gov.uk/epps
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 8 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Contract monitoring. The successful contractor’s performance on this contract will be managed as per the specification and regularly monitored (see Procurement Guidance Note 01/12 — Contract management — procedures and principles). Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a notice of unsatisfactory performance and this contract may be terminated. A central register of such notices for supplies and services contracts will be maintained and published on the CPD website. Any contractor in receipt of a notice of unsatisfactory performance will be required to declare this in future tender submissions for a period of 3 years from the date of issue of the notice. It may also result in the contractor being excluded from all procurement competitions being. undertaken by centres of procurement expertise on behalf of bodies covered by the Northern Ireland Procurement Policy.
VI.4) Procedures for review
VI.4.1) Review body
The UK does not have any such bodies with responsibility for appeal/mediation procedures
As above
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
The UK does not have any special review body with responsibility for appeal/mediation procedures in public procurement competitions. Instead; any challenges are dealt with by the High Court, Commercial Division to which proceedings may be issued regarding alleged breaches of the Public Contracts Regulations 2015.
VI.5) Date of dispatch of this notice
21/02/2020