Description of the goods or services required
The Centre wishes to appoint a company to deliver a national marketing campaign during June-September 2021, with the aim of:
• Attracting new learners to https://learnwelsh.cymru/ to register on Mynediad/Entry level (Beginner) courses which start in September 2021.
• Creating a data base of ‘warm leads’ i.e. people interested in learning Welsh, to be targeted directly by the Centre with information about the new Mynediad / Entry level courses.
• Encouraging current learners to carry on learning after the the summer break by signing up for their next course in September 2021.
• Creating a positive impression of learning Welsh.
The Centre invites tenders subject to the attached Contract, Specifications and other documents for the above project. The Centre’s approach to competitive tendering is one of fairness and its primary objective is to achieve the Best Value for Money in the provision of its Services.
In pursuing the objective, The Centre is seeking competition and will not show favour or disfavour to any of the tendering contractors. The requirement is set out in the Specification, which is attached as Document 2.
NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=108331.
The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.
Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
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