Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Newcastle University
Newcastle University, Procurement Services, Kingsgate
Newcastle
NE1 7RU
UK
Contact person: Mrs Natalie Morton
Telephone: +44 1912086396
E-mail: natalie.morton@ncl.ac.uk
NUTS: UK
Internet address(es)
Main address: https://www.ncl.ac.uk
Address of the buyer profile: https://www.ncl.ac.uk
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation
Reference number: DN584926
II.1.2) Main CPV code
72210000
II.1.3) Type of contract
Services
II.1.4) Short description
We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation – nationally and internationally.
The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop.
The platform specifically is required to have ability to:
1) Host and maintain Newcastle University’s contact databases
2) Contact segmentation
3) Lead scoring
4) Lead nurturing and generation
5) Marketing automation
6) Email communications and campaigns
7) Ability to manage and maintain contact enquiries centrally
8) Landing page creation
9) Ability to track paid activity and retarget contacts
10) Blog hosting and publishing
11) Chat agent and bot functionality
12) Detailed reporting and dashboards including attribution
13) CTAs and form submissions
14) Dedicated IP for email
15) Governance and user permissions/levels
16) Host content on multiple sub domains
17) Technical and strategical support
18) Website CMS
19) Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
123 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
48480000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation – nationally and internationally.
The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop.
The platform specifically is required to have ability to:
1) Host and maintain Newcastle University’s contact databases
2) Contact segmentation
3) Lead scoring
4) Lead nurturing and generation
5) Marketing automation
6) Email communications and campaigns
7) Ability to manage and maintain contact enquiries centrally
8) Landing page creation
9) Ability to track paid activity and retarget contacts
10) Blog hosting and publishing
11) Chat agent and bot functionality
12) Detailed reporting and dashboards including attribution
13) CTAs and form submissions
14) Dedicated IP for email
15) Governance and user permissions/levels
16) Host content on multiple sub domains
17) Technical and strategical support
18) Website CMS
19) Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences
II.2.5) Award criteria
Quality criterion: Ability to meet programme timeline
/ Weighting: Pass/Fail
Quality criterion: Capability of meeting requirements
/ Weighting: Pass/Fail
Quality criterion: GDPR requirements
/ Weighting: Pass/Fail
Quality criterion: Quality: Ability to meet the Task Description
/ Weighting: 60%
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
A dynamic purchasing system was set up
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 129-318079
Section V: Award of contract
Contract No: NU/1589-44
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
18/01/2022
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from EU Member States: 1
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Newcastle University
Tyne and Wear
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 136 734.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Newcastle University
Tyne and Wear
NE1 7RU
UK
VI.4.2) Body responsible for mediation procedures
Newcastle University
Tyne and Wear
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
VI.5) Date of dispatch of this notice
31/01/2022