Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
WEST MIDLANDS GROWTH COMPANY LIMITED
16 Summer Lane
BIRMINGHAM
B19 3SD
UK
Contact person: Ronny Tigere
Telephone: +44 1212025057
E-mail: ronny.tigere@wmgrowth.com
NUTS: UKG3
Internet address(es)
Main address: www.wmgrowth.com
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Public Relations Services
Reference number: 2020 - WMGC - PRSBTP
II.1.2) Main CPV code
79416000
II.1.3) Type of contract
Services
II.1.4) Short description
The West Midlands Growth Company require suppliers to generate media coverage (both digital/influencer and traditional media).
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
832 500.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Trade and Investment PR
II.2.2) Additional CPV code(s)
79416000
II.2.3) Place of performance
NUTS code:
UKG3
Main site or place of performance:
As the crow flies from B 1 Postcode
II.2.4) Description of the procurement
The winning supplier will generate business and trade media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands. For lot 1, these outputs must focus on securing high-quality business media coverage and influencer engagement to help generate investment and trade opportunities in the following markets: India, Australia, Canada, Singapore, Malaysia, UK.
Activity is expected to cover:
• ongoing media relations to generate coverage promoting trade and investment;
• 15 mini proactive milestone campaigns;
• hosting media and influencer visits;
• press office support;
• project management and client liaison;
• evaluation, including monitoring of budget and KPIs;
• creation of media assets and content where required.
II.2.5) Award criteria
Quality criterion: Creativity & Delivery
/ Weighting: 30%
Quality criterion: Project & Account Management
/ Weighting: 10%
Quality criterion: Team Credentials
/ Weighting: 10%
Quality criterion: Social Value
/ Weighting: 10%
Price
/ Weighting:
40%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
An uplift to Lot 1 will be inline with Principles set in Regulation 72 PCR 2015 irrespective of value
Lot No: 2
II.2.1) Title
Trade and Investment PR
II.2.2) Additional CPV code(s)
79416000
II.2.3) Place of performance
NUTS code:
UKG3
Main site or place of performance:
As the crow flies from B 1 Postcode
II.2.4) Description of the procurement
The winning supplier will generate travel, tourism and cultural media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands in the leisure tourism, cultural tourism and business tourism sectors. For lot 2, these outputs must focus on securing high-quality consumer and trade media coverage, and influencer engagement, to help generate tourism opportunities in the following markets: India, Australia, Canada, UK.
Activity is expected to cover:
• ongoing media relations to generate coverage promoting tourism and culture;
• 15 mini proactive milestone campaigns;
• hosting media and influencer visits;
• cultural and arts international campaign;
• press office support;
• creation of media assets and content where required;
• project management and client liaison;
• evaluation, including monitoring of budget and KPIs
II.2.5) Award criteria
Quality criterion: Creativity and Delivery
/ Weighting: 30%
Quality criterion: Project and Account Management
/ Weighting: 10%
Quality criterion: Team credentials
/ Weighting: 10%
Quality criterion: Social Value
/ Weighting: 10%
Price
/ Weighting:
40%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 164-399648
Section V: Award of contract
Lot No: 1
Contract No: 2020 - WMGC - PRSBTP
Title: Trade and Investment PR
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
17/02/2021
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
FTI Consulting LLP
200 Aldersgate
London
EC1A 4HD
UK
NUTS: UKI
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 384 650.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: 2020 - WMGC - PRSBTP
Title: Tourism and Culture PR
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
17/02/2021
V.2.2) Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 2
Number of tenders received by electronic means: 2
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
McCann Erikson Central Limited
Highlands Road, Shirley
Solihull, West Midlands
B90 4WE
UK
NUTS: UKG3
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 447 500.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
An uplift to the contract will be inline with Reg.72 of PCR 2015
VI.4) Procedures for review
VI.4.1) Review body
Commercial Working Group
16 Summer Lane
Birmingham
B19 3SD
UK
VI.5) Date of dispatch of this notice
17/02/2022