Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Hybu Cig Cymru-Meat Promotion Wales
Ty Rheidol, Parc Merlin
Aberystwyth
SY23 3FF
UK
Contact person: Bryan Regan
Telephone: +44 1970625050
E-mail: bregan@hybucig.cymru
NUTS: UKL1
Internet address(es)
Main address: https://www.hybucig.cymru
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent to the following address:
Hybu Cig Cymru-Meat Promotion Wales
Aberystwyth
UK
E-mail: requests@hybucig.cymru
NUTS: UKL1
Internet address(es)
Main address: https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities
I.4) Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5) Main activity
Other: Development and Promotion Of Welsh red meat
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Integrated Agency Services
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
HCC is seeking a supplier for the provision of integrated agency services in connection with PGI Welsh Lamb, PGI Welsh Beef and Pork from Wales campaigns
II.1.5) Estimated total value
Value excluding VAT:
1 600 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.3) Place of performance
NUTS code:
UKL1
Main site or place of performance:
UK, but contracting authority based in UKL1
II.2.4) Description of the procurement
HCC is seeking a supplier for an initial 1 year term with the potential for extension of a period of up to 24 months. The indicative annual budget is GBP530,000.
HCC requires tenderers who can prepare and deliver high impact and cost effective multi-channel integrated campaign for the UK market.
The successful tenderer will be required to devise and deliver brand marketing campaigns based upon evidence-based insight and analysis which will deliver HCC’s marketing objectives (which are set out in Appendix 3 of this ITT), for Welsh Lamb, Welsh Beef and pork from Wales.
Successful tenderers will be required to use the most appropriate channels to achieve our objectives. They are also asked to make use of existing Creative Assets to maximise value for money and return on investment where possible. This includes TV & digital adverts, social assets, film and photography. A folder of creative asset examples is provided for reference from the procurement section of the website (https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities) where details of this ITT are held.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 12
This contract is subject to renewal: Yes
Description of renewals:
HCC shall be entitled to extend the term of this Agreement for up to one (1) period of up to twenty four (24) months, such period to commence on 1st April 2024
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
24/03/2023
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
CY
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7) Conditions for opening of tenders
Date:
24/03/2023
Local time: 12:00
Place:
Aberystwyth
Information about authorised persons and opening procedure:
Head Of Finance and Corporate Governance will open responses. They have no part in the evaluation of the tenders
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3) Additional information
NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at http://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=129293.
(WA Ref:129293)
The buyer considers that this contract is suitable for consortia.
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
20/02/2023