II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Orbit Group Limited seeks to engage an agency partner with whom to develop and deliver a comprehensive media buying and consultancy service which will generate sustained strength and profile for the company with which to drive recognition, sales and a positive profile. The service will be carried out with our Orbit Homes division. This contract will be for a period of 3 years with an optional 1-year extension to be activated by Orbit Group Limited if required.
We are relying on tenderers to include sufficient information in their Tender documentation so we can understand and evaluate their proposed approach, expertise and suitability for the opportunity.
It is expected that the Agency shall:
• be capable of delivering value for money, as well as providing excellent customer service;
• be willing and capable of working in partnership with other agencies and specialists to deliver an effective media buying service
• implement media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve
• act in an open and transparent manner with Orbit Group Ltd and its representatives in delivering the Services
It is expected that the successful agency will deliver a quality service and will provide measurement of media impact when a campaign has concluded and provide analysis against KPIs.
The Agency will allow Orbit Group Ltd the right of audit and shall disclose all costs incurred with respect to media buying.
Within this the Agency will allow to access to applicable Media Owner accounts
The Agency will be required to carry out the following services with Orbit and the below are all within scope and will be sought from the Agency.
• Campaign Budgeting - best advice on budget requirement to deliver outcome
• Assessment and monitoring of media impact and outcomes
• Provide clear Reporting, leads generated and ROI
• Advice and guidance on best media options
• Media buying- negotiating and securing the best deals
• Account Management to agreed Scope of Work, Service Level Agreements and KPIs
• Implementation and Project Management of Media Campaigns
• Consultancy for media related activities
• Provide input around new technologies and approaches which would improve performance
• Tools have compatibility with Mediahawk call tracking software
The Agency must demonstrate media neutrality (no incentive to spend budget with specific media types or Media Owners) and outcome based measures, rather than lowest cost;
The following non exhaustive list provides example channels that the Agency will be expected to buy for the Client(s):
• TV
• Radio
• Internet
• Social Media
• National, Regional, Local Press
• Advertising on Transport
• Static Advertising
Whilst this Tender is primarily based on Media Planning and Buying, we will consider proposals consisting of media asset production and content generation.
However for clarity we do not require input around:
• Branding
• 121 Marketing
• Brochures
• CGIs
• Floor Plans
• Site Plans
• Interactives for the above in our Marketing Suites
In choosing and managing the appropriate media channel Orbit requires that all media channels utilised are reputable and will not expose Orbit Group Ltd or its subsidiaries to any criticism with respect to the following:
• Equality and Diversity
• Environmental Good Practice
• Political Opinions
• Ethical Issues
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Price
/ Weighting:
40
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No