Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Edinburgh Napier University
SC018373
Sighthill Campus
EDINBURGH
EH11 4BN
UK
Contact person: Tony Newjem
Telephone: +44 1314555326
E-mail: T.Newjem@napier.ac.uk
NUTS: UKM75
Internet address(es)
Main address: www.napier.ac.uk
Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00340
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Buying Agency
Reference number: MER-ENU-2324-PRF507
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
3 314 200.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UKM75
Main site or place of performance:
Edinburgh Napier University campuses at Sighthill (postcode EH11 4BN); Merchiston (EH10 5DT); and Craiglockhart (EH14 1DJ).
II.2.4) Description of the procurement
The University is looking to develop a long-term partnership with an agency to help support the following initiatives:
1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search.
2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives.
3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies.
II.2.5) Award criteria
Quality criterion: (Technical) Relevant Experience
/ Weighting: 10%
Quality criterion: (Technical) Skill Set
/ Weighting: 10%
Quality criterion: (Strategy) Methodology
/ Weighting: 10%
Quality criterion: (Strategy) Ability to Achieve Objectives
/ Weighting: 10%
Quality criterion: (Strategy) Creativity and Innovation
/ Weighting: 10%
Quality criterion: (Audience) Audience Focus
/ Weighting: 10%
Quality criterion: (Implementation) Channel Outline
/ Weighting: 10%
Quality criterion: (Pitch) Team Chemistry
/ Weighting: 20%
Quality criterion: (Evaluation) Reporting and Measurement
/ Weighting: 7%
Price
/ Weighting:
3%
II.2.11) Information about options
Options:
Yes
Description of options:
The Contract will commence on the 4th of March 2024 for a period of 3 years and expire on the 3rd of March 2027. As provided for in the Invitation to Tender, Edinburgh Napier University reserves the right to extend the Contract for a further 2 years in 1-year increments subject to satisfactory performance and continued University requirements. These shall be activated at the University’s sole discretion.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Contract value reflects the successful bidder's fees plus the paid-for media.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-035099
Section V: Award of contract
Contract No: MER-ENU-2324-PRF507
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
23/01/2024
V.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 7
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Hybrid Media
46-48 Queen Charlotte Street, 46-48 Queen Charlotte Street
Bristol
BS14HX
UK
Telephone: +44 1172443750
E-mail: bids@hybrid.co
NUTS: UKK11
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 3 314 200.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Contract price includes agency fees and pass-through costs of paid media.
(SC Ref:756009)
VI.4) Procedures for review
VI.4.1) Review body
Edinburgh Sheriff Court and Justice of the Peace Court
Sheriff Court House, 27 Chambers Street
EDINBURGH
EH1 1LB
UK
Telephone: +44 1312252525
E-mail: edinburgh@scotcourts.gov.uk
Internet address(es)
URL: https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court
VI.4.2) Body responsible for mediation procedures
Edinburgh Sheriff Court and Justice of the Peace Court
Sheriff Court House, 27 Chambers Street
EDINBURGH
EH1 1LB
UK
Telephone: +44 1312252525
E-mail: edinburgh@scotcourts.gov.uk
Internet address(es)
URL: https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court
VI.5) Date of dispatch of this notice
20/02/2024