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Contract Notice

Digital Media Buying Services (2025)

  • First published: 26 February 2025
  • Last modified: 26 February 2025
  • This file may not be fully accessible.

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To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

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Contents

Summary

OCID:
ocds-h6vhtk-04cd8a
Published by:
University of Cumbria
Authority ID:
AA29073
Publication date:
26 February 2025
Deadline date:
06 February 2025
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK. We are looking to engage the services of media agencies to deliver this provision.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

University of Cumbria

Fusehill Street

Carlisle

CA1 2HH

UK

Contact person: Claire Reid

E-mail: claire.reid@cumbria.ac.uk

NUTS: UKD1

Internet address(es)

Main address: http://www.cumbria.ac.uk

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

http://in-tendhost.co.uk/universityofcumbria/


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

http://in-tendhost.co.uk/universityofcumbria/


Tenders or requests to participate must be sent to the abovementioned address


Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

http://in-tendhost.co.uk/universityofcumbria/


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Education

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Digital Media Buying Services (2025)

Reference number: 25-09

II.1.2) Main CPV code

79413000

 

II.1.3) Type of contract

Services

II.1.4) Short description

The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK. We are looking to engage the services of media agencies to deliver this provision.

II.1.5) Estimated total value

Value excluding VAT: 250 000.00  GBP

II.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

II.2) Description

Lot No: 1-Paid Media

II.2.1) Title

25-09

II.2.2) Additional CPV code(s)

79413000

II.2.3) Place of performance

NUTS code:

UKD1


Main site or place of performance:

II.2.4) Description of the procurement

The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: Yes

Description of renewals:

option to extend for a further 1 year (based on performance)

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Lot No: 2-Traditional Media

II.2.1) Title

25-09

II.2.2) Additional CPV code(s)

79413000

II.2.3) Place of performance

NUTS code:

UKD1


Main site or place of performance:

II.2.4) Description of the procurement

The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: Yes

Description of renewals:

option to extend for a further 1 year (based on performance)

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents


III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement with several operators.

Envisaged maximum number of participants to the framework agreement: 3

Justification for any framework agreement duration exceeding 4 years: N/A

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 06/02/2025

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 01/04/2025

IV.2.7) Conditions for opening of tenders

Date: 06/02/2025

Local time: 12:00

Place:

Remote opening

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: Yes

VI.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.4) Procedures for review

VI.4.1) Review body

University of Cumbria

Carlisle

UK

VI.4.3) Review procedure

Precise information on deadline(s) for review procedures:

VI.5) Date of dispatch of this notice

06/01/2025

Coding

Commodity categories

ID Title Parent category
79413000 Marketing management consultancy services Business and management consultancy services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
claire.reid@cumbria.ac.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

0800 222 9004

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