Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Glasgow Caledonian University
70 Cowcaddens Road
Glasgow
G4 0BA
UK
Telephone: +44 1413313578
E-mail: procurement@gcu.ac.uk
NUTS: UKM82
Internet address(es)
Main address: http://www.gcu.ac.uk/procurement
Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00195
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://www.publictendersscotland.publiccontractsscotland.gov.uk/
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://www.publictendersscotland.publiccontractsscotland.gov.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Campaign Planning and Delivery & Associated Services (GCU)
Reference number: GCU-MKT-2026-01
II.1.2) Main CPV code
79341400
II.1.3) Type of contract
Services
II.1.4) Short description
The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment.
The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to:
Higher Education sector strategy
Performance marketing and media buying
AI-powered campaign planning and organisation tools
Transparent measurement and conversion tracking across all platforms
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UKM82
Main site or place of performance:
Glasgow Caledonian University
II.2.4) Description of the procurement
The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment.
The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to:
Higher Education sector strategy
Performance marketing and media buying
AI-powered campaign planning and organisation tools
Transparent measurement and conversion tracking across all platforms
II.2.5) Award criteria
Criteria below:
Quality criterion: Service Delivery – Methodology
/ Weighting: 30
Quality criterion: Experience
/ Weighting: 20
Quality criterion: Reporting
/ Weighting: 10
Quality criterion: SustainableProcurement- Fair Work Practices
/ Weighting: 2.5
Quality criterion: Key Personnel
/ Weighting: 5
Quality criterion: Sustainable Procurement - Community Benefits
/ Weighting: 2.5
Price
/ Weighting:
30
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
Potential for 24 month extension
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.2) Economic and financial standing
Minimum level(s) of standards required:
With reference to SPD section 4B, it is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated below:
Bidders must confirm they can provide the following supporting evidence prior to award:
Employer’s (Compulsory) Liability Insurance = 5 Million GBP
Professional Liability Insurance = 1 Million GBP
The successful bidder will also be required to provide 2 years audited accounts, or equivalent prior to Contract award, or confirm in their tender submission the publicly accessible, free, online location of accounts if available in such a format.
III.2) Conditions related to the contract
III.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
06/03/2026
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.7) Conditions for opening of tenders
Date:
06/03/2026
Local time: 12:00
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
Yes
Estimated timing for further notices to be published:
Estimated timing for further notices to be published:
Next iteration will be tendered when this contract is due to expire
VI.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3) Additional information
FORM OF TENDER
Please complete “Appendix A – Form of Tender” in the Technical Questionnaire in PCS-Tender.
This information should be submitted prior to award. It is for information only and will not be scored however failure to submit a signed copy will result in elimination from the procurement exercise.
SUB-CONTRACTORS
Please complete “Appendix C – List of Sub-Contractors” if applicable in the Technical Questionnaire in PCS- Tender.
This information should only be submitted if applicable prior to award. It is for information only and will not be scored.
FREEDOM OF INFORMATION
Please complete “Appendix D – Freedom of Information” if applicable in the Technical Questionnaire in PCS-Tender.
This information should only be submitted if applicable prior to award. It is for information only and will not be scored.
SUSTAIN SUPPLY CHAIN CODE OF CONDUCT
Please complete “Appendix E – Sustain Supply Chain Code of Conduct” in the Technical Questionnaire in PCS-Tender.
This information should be submitted prior to award. It is for information only and will not be scored.
ANTI-BRIBERY POLICY
Please complete “Appendix F – Anti-Bribery Policy” in the Technical Questionnaire in PCS-Tender.
This form is mandatory and requires submitted with the tender. Failure to submit this form will result in elimination from the procurement exercise. It is for information only and shall not be scored
The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 30926. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343
(SC Ref:822099)
VI.4) Procedures for review
VI.4.1) Review body
Glasgow Sheriff Court
PO BOX 23, 1 Carlton Place,
Glasgow
G5 9DA
UK
Telephone: +44 1414298888
VI.5) Date of dispatch of this notice
03/02/2026