SU113(26) Online Learning - Marketing and Student Recruitment Services

Procurement reference

SU113(26)

Procurement description

The University is seeking to award an initial 3-year contract, to commence in Spring 2026 with an option to extend for a further two one-year period (3+1+1) to develop and execute a comprehensive marketing and recruitment strategy for online learning programmes.

Swansea University intends to launch Swansea University Online in September 2026. This ambitious programme of online learning will enhance and diversify the university’s educational portfolio and ensure that it remains relevant and attractive to the needs of all learners.

Swansea University Online will combine the university’s existing expertise in educational innovation with external commercial partnership to market and recruit to high-quality online programmes and courses, at scale and at pace. The intention is to deliver new postgraduate taught programmes for both the UK and international markets from September 2026, with the potential addition of an undergraduate programme within the initial contract period. The University estimates a total contract value over the five year maximum contract period a range of between GBP 3175000 to GBP 4700000.

This tender is being run as a Light Touch Contract pursuant to section 9 of the Procurement Act 2023.

In line with Procurement Act 2023 Schedule 5, for any future procurement of additional or repeat goods, services or works we reserve the right to directly award under sch5 para.8 a) and b).

This tender is being run on eTenderWales portal

https://etenderwales.ukp.app.jaggaer.com/home.html

Please ensure that you follow the eTendering portal instructions carefully to ensure that your completed tender is correctly saved and successfully submitted. Should you require assistance, please refer to the online “HELP FOR SUPPLIERS” in the first instance. Any further problems should be directed to the eTendering helpdesk, available Mon-Fri from 8am to 6pm on:

Email: help@bravosolution.co.uk

Telephone: 0800 069 8634

Main category

Services

Delivery regions

• UK - United Kingdom

Total value (estimated, excluding VAT)

4700000 GBP to 4700000GBP

Contract dates (estimated)

20 April 2026, 00:00AM to 19 April 2029, 23:59PM

Extension end date (if all the extensions are used): 20 April 2031

Swansea University

Procedure type

Open procedure

Is this procurement under a special regime?

Light touch

Is the total value above threshold?

Above threshold

CPV classifications

• 80300000 - Higher education services

Delivery regions

• UK - United Kingdom

Lot value (estimated)

4700000 GBP Excluding VAT

5600000 GBP Including VAT

Contract start date (estimated)

20 April 2026, 00:00AM

Contract end date (estimated)

19 April 2029, 23:59PM

Extension end date (estimated)

20 April 2031, 23:59PM

Can the contract be extended?

Yes

Description of extensions

Two 1 year extension options

(3)+1+1

Award criteria

Tender submission deadline

18 March 2026, 12:00PM

Enquiry deadline

05 March 2026, 12:00PM

Date of award of contract

30 March 2026, 23:59PM

Submission address and any special instructions

All Tender documents and tender responses are via eTenderWales portal.https://etenderwales.ukp.app.jaggaer.com/home.htmlPlease ensure that you follow the eTendering portal instructions carefully to ensure that your completed tender is correctly saved and successfully submitted. Should you require assistance, please refer to the online “HELP FOR SUPPLIERS” in the first instance. Any further problems should be directed to the eTendering helpdesk, available Mon-Fri from 8am to 6pm on:Email: help@bravosolution.co.ukTelephone: 0800 069 8634

May tenders be submitted electronically?

Yes

Languages that may be used for submission

• English
• Welsh