Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Transport for London
06745516
5 Endeavour Square
London
E201JN
UK
Contact person: Mark Flegg
E-mail: markflegg@tfl.gov.uk
NUTS: UKI41
Internet address(es)
Main address: https://www.tfl.gov.uk/info-for/suppliers-and-contractors/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Corporate Design Contract
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
A full-service Creative agency is required to provide on-going support to TfL Customer Marketing & Behaviour Change (CMBC), TfL Design, Consultation and Places for London teams for various campaign activities.
This Agreement will enable TfL to implement successful marketing and consultation campaigns in support of business objectives, specifically to deliver campaign materials.
The chosen Creative agency's scope of work will include:
• Creation of concepts for Customer Marketing & Behaviour Change and Consultation campaigns
• Execution of concepts into campaign assets across all type of media such as print, posters, online, social media and radio
• Adaptation of existing creative concepts
• Customer information e.g. posters, press ads, online ads, leaflets, letters, timetables, face to face activity etc.
• Events and exhibitions on an ad hoc project basis
• Translation services
• Face to Face marketing
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Lowest offer:
1.00
GBP/ Highest offer:
2 064 526.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKC
UKD
UKE
UKF
UKG
UKH
UKI
UKJ
UKK
II.2.4) Description of the procurement
Transport for London (TfL) requires 2D corporate design campaign services, to be provided by creative design agencies to support several business units (BU), including Customer Marketing and behaviour Change (CMBC), Design and Public Consultation, to support with the creative development of design and communications.
The outcome of such designs, aids each of the BU to solve problems and deliver target business to customer (B2C) communication and marketing services. Print of any literature derived from the designs, are excluded from this requirement.
This is a zero spend contract, where works are requested on an adhoc basis. TfL is only committed to spend at the point that we 'call off' from this contract
II.2.5) Award criteria
Cost criterion: Financial
/ Weighting: 40%
Cost criterion: Technical
/ Weighting: 50%
Cost criterion: Social Value
/ Weighting: 10%
II.2.11) Information about options
Options:
Yes
Description of options:
This is a two year contract with the option to extend plus 1, plus 1
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
Call off from CCS RM6124 DPS - Under PCR2015.
Categories were filtered by selection available on the CCS.
All suppliers were sent an early market engagement to complete and would allow us to register them to SAP Ariba.
An expression of interest, was then sent out to all suppliers a further two times to allow us to register them to SAP Ariba
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
Lot No: 1
Contract No: CW86403 - TfL96808
Title: Corporate Design
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
16/02/2026
V.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Definition Group
14192023
London
UK
NUTS: UKI
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
Lowest offer:
1.00
GBP
/ Highest offer:
2 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Transport for London
London
UK
VI.5) Date of dispatch of this notice
19/02/2026