Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Robert Gordon University
Central Services Building, Garthdee Road
Aberdeen
AB10 7FY
UK
Telephone: +44 1224262000
E-mail: procurement@rgu.ac.uk
Fax: +44 1224262660
NUTS: UKM50
Internet address(es)
Main address: http://www.rgu.ac.uk
Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00399
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Contract for the Provision of Customer Relationship Management System
Reference number: 002/25/CW
II.1.2) Main CPV code
48445000
II.1.3) Type of contract
Supplies
II.1.4) Short description
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
288 060.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
72212445
79342300
48000000
48100000
II.2.3) Place of performance
NUTS code:
UKM50
II.2.4) Description of the procurement
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
II.2.5) Award criteria
Quality criterion: Technical Capability
/ Weighting: 30
Quality criterion: Comprehensive Project Framework
/ Weighting: 13
Quality criterion: Strategic Growth and Long-Term Viability
/ Weighting: 7
Price
/ Weighting:
50
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2025/S 000-025791
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
26/02/2026
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 3
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Tribal Dynamics Ltd
6 Prospect Place
Swansea
SA1 1QP
UK
Telephone: +44 8453133151
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 288 060.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
(SC Ref:824996)
VI.4) Procedures for review
VI.4.1) Review body
Aberdeen Sheriff Court
Aberdeen
UK
VI.5) Date of dispatch of this notice
26/02/2026