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Contract Notice

Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement

  • First published: 09 January 2018
  • Last modified: 09 January 2018
  • This file may not be fully accessible.

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Contents

Summary

OCID:
Published by:
The ExtraCare Charitable Trust
Authority ID:
AA25048
Publication date:
09 January 2018
Deadline date:
08 February 2018
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Summary:

— campaign strategy and analysis,

— development and management of SEO/PPC campaigns,

— monitoring and reporting of website visits/traffic (e.g. Google Analytics/similar software),

— social media analysis and strategy.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

The ExtraCare Charitable Trust

7 Harry Weston Road, Binley Business Park

Coventry

CV3 2SN

UK

Contact person: Rebecca Devaney

E-mail: rebecca.devaney@extracare.org.uk

NUTS: UK

Internet address(es)

Main address: https://www.extracare.org.uk

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://www.in-tendhost.co.uk/extracare


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

https://www.in-tendhost.co.uk/extracare


Tenders or requests to participate must be sent to the abovementioned address


I.4) Type of the contracting authority

Other: Charitable Trust

I.5) Main activity

Other: Housing and community amenities

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement Services

Reference number: RD-JAN-MARKETING-2018

II.1.2) Main CPV code

79340000

 

II.1.3) Type of contract

Services

II.1.4) Short description

ExtraCare Charitable Trust is conducting an OJEU tender for the Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement Services.

This tender is split into 5 lots:

— Lot 1: Digital - Web Design and Hosting,

— Lot 2: Digital - Web Marketing Strategy and Analysis,

— Lot 3: Marketing Strategy and Engagement,

— Lot 4: Media Relations, and,

— Lot 5: Stakeholder - Specialist Engagement.

II.1.5) Estimated total value

Value excluding VAT: 1.20  GBP

II.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

II.2) Description

Lot No: Lot 2

II.2.1) Title

Web Marketing, Strategy & Analysis

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UK

II.2.4) Description of the procurement

Summary:

— campaign strategy and analysis,

— development and management of SEO/PPC campaigns,

— monitoring and reporting of website visits/traffic (e.g. Google Analytics/similar software),

— social media analysis and strategy.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 200 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: Yes

Description of renewals:

There are 2 options to extend subject to price and performance.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: Lot 5

II.2.1) Title

Stakeholders - Specialist Engagement

II.2.2) Additional CPV code(s)

72413000

79342000

II.2.3) Place of performance

NUTS code:

UK

II.2.4) Description of the procurement

Summary:

Marketing/public relations intelligence linked to:

— Local and National Government Older Housing Sector (Commercial and not for profit),

— Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing, and lifestyle,

— research, strategy, planning, implementation and monitoring linked to media, briefing, award, conference, round-table, opportunities related to:

— — the Government,

— — Local Authority NHS and Health Partners Trade Bodies (Housing, Social Care, and Health),

— — Regulators Award Bodies Sector Conferences (Housing, Social Care, and Health),

— — Sector Media (Housing, Social Care, and Health),

— — Event strategy linked to all of the above.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 200 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: Yes

Description of renewals:

Subject to price and performance 2 options to extend.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: Lot 3

II.2.1) Title

Marketing Strategy and Engagement

II.2.2) Additional CPV code(s)

79342000

II.2.3) Place of performance

NUTS code:

UK

II.2.4) Description of the procurement

Summary:

Marketing Intelligence linked to:

— Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing, and lifestyle),

— research, strategy, planning, implementation, and monitoring linked to target audiences,

— design and production of print and digital marketing and communications tools including:

— — brochures, magazines, newsletters, adverts, reports, corporate publications, presentations display stands and promotional materials signage and external building/street branding, branding and visual identities,

— — output of branded tools across print and digital platforms Marketing and editorial copy photography film production and post-production,

— — concept to script to directing, editing and motion graphics: case studies, promotional films event strategy, creation, management and implementation advertising campaign strategy, buying, negotiations, placement, copy, design, and production, monitoring asset storage (e.g. signage, equipment).

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 20 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: Yes

Description of renewals:

There will be 2 options to renew for a further 12 months subject to price and performance.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: Lot 4

II.2.1) Title

Media Relations

II.2.2) Additional CPV code(s)

79416000

79342000

II.2.3) Place of performance

NUTS code:

UK

II.2.4) Description of the procurement

Summary:

Media Relations intelligence linked to:

— Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing and lifestyle,

— research, strategy, planning, implementation and monitoring linked to target audiences,

— strategy, planning and delivery writing on and off line press releases, articles, features, newsletters, in-house magazines, pamphlets, blogs, presentations, speeches, briefings and comment creating briefs and selling in stories to journalists interviewing spokespeople,

— customers and creating case studies drawing up target media lists and contacts and reporting/evaluation Development of a social media strategy and implementation linked to press issues Assist with the charity’s response to crisis media enquiries Oversee production of visual (film/ video/ photography), audio and electronic material, including preparation of information for intranet and website.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 200 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: Yes

Description of renewals:

There are 2 options to extend subject to price and performance.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: Lot 1

II.2.1) Title

Wed Design & Hosting

II.2.2) Additional CPV code(s)

72413000

II.2.3) Place of performance

NUTS code:

UK

II.2.4) Description of the procurement

Summary:

— website design, development, and build for content managed websites (including an equivalent to Umbraco),

— development of online/multimedia tools such as interactive PDFs, online magazines, animations, and,

— Apps Web maintenance Web hosting Creation of E-commerce platforms.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 400 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: Yes

Description of renewals:

Subject to 2 options to extend subject to price and performance.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement with several operators.

Envisaged maximum number of participants to the framework agreement: 25

Justification for any framework agreement duration exceeding 4 years: Not applicable

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 08/02/2018

Local time: 21:25

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7) Conditions for opening of tenders

Date: 13/02/2018

Local time: 14:00

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: Yes

VI.4) Procedures for review

VI.4.1) Review body

Royal Courts Of Justice

WC2A 2LL

London

WC2A 2LL

UK

VI.4.2) Body responsible for mediation procedures

ExtraCare Charitable Trust

CV3 2SN

Coventry

CV3 2SN

UK

E-mail: rebecca.devaney@extracare.org.uk

VI.5) Date of dispatch of this notice

05/01/2018

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79342000 Marketing services Advertising and marketing services
79416000 Public relations services Business and management consultancy services
72413000 World wide web (www) site design services Provider services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
rebecca.devaney@extracare.org.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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