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II.1.1) Title
Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement Services
Reference number: RD-JAN-MARKETING-2018
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
ExtraCare Charitable Trust is conducting an OJEU tender for the Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement Services.
This tender is split into 5 lots:
— Lot 1: Digital - Web Design and Hosting,
— Lot 2: Digital - Web Marketing Strategy and Analysis,
— Lot 3: Marketing Strategy and Engagement,
— Lot 4: Media Relations, and,
— Lot 5: Stakeholder - Specialist Engagement.
II.1.5) Estimated total value
Value excluding VAT:
1.20
GBP
II.1.6) Information about lots
This contract is divided into lots:
Yes
Tenders may be submitted for all lots
Lot No: Lot 2
II.2.1) Title
Web Marketing, Strategy & Analysis
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Summary:
— campaign strategy and analysis,
— development and management of SEO/PPC campaigns,
— monitoring and reporting of website visits/traffic (e.g. Google Analytics/similar software),
— social media analysis and strategy.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
200 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
There are 2 options to extend subject to price and performance.
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 5
II.2.1) Title
Stakeholders - Specialist Engagement
II.2.2) Additional CPV code(s)
72413000
79342000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Summary:
Marketing/public relations intelligence linked to:
— Local and National Government Older Housing Sector (Commercial and not for profit),
— Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing, and lifestyle,
— research, strategy, planning, implementation and monitoring linked to media, briefing, award, conference, round-table, opportunities related to:
— — the Government,
— — Local Authority NHS and Health Partners Trade Bodies (Housing, Social Care, and Health),
— — Regulators Award Bodies Sector Conferences (Housing, Social Care, and Health),
— — Sector Media (Housing, Social Care, and Health),
— — Event strategy linked to all of the above.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
200 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
Subject to price and performance 2 options to extend.
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 3
II.2.1) Title
Marketing Strategy and Engagement
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Summary:
Marketing Intelligence linked to:
— Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing, and lifestyle),
— research, strategy, planning, implementation, and monitoring linked to target audiences,
— design and production of print and digital marketing and communications tools including:
— — brochures, magazines, newsletters, adverts, reports, corporate publications, presentations display stands and promotional materials signage and external building/street branding, branding and visual identities,
— — output of branded tools across print and digital platforms Marketing and editorial copy photography film production and post-production,
— — concept to script to directing, editing and motion graphics: case studies, promotional films event strategy, creation, management and implementation advertising campaign strategy, buying, negotiations, placement, copy, design, and production, monitoring asset storage (e.g. signage, equipment).
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
20 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
There will be 2 options to renew for a further 12 months subject to price and performance.
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 4
II.2.1) Title
Media Relations
II.2.2) Additional CPV code(s)
79416000
79342000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Summary:
Media Relations intelligence linked to:
— Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing and lifestyle,
— research, strategy, planning, implementation and monitoring linked to target audiences,
— strategy, planning and delivery writing on and off line press releases, articles, features, newsletters, in-house magazines, pamphlets, blogs, presentations, speeches, briefings and comment creating briefs and selling in stories to journalists interviewing spokespeople,
— customers and creating case studies drawing up target media lists and contacts and reporting/evaluation Development of a social media strategy and implementation linked to press issues Assist with the charity’s response to crisis media enquiries Oversee production of visual (film/ video/ photography), audio and electronic material, including preparation of information for intranet and website.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
200 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
There are 2 options to extend subject to price and performance.
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 1
II.2.1) Title
Wed Design & Hosting
II.2.2) Additional CPV code(s)
72413000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Summary:
— website design, development, and build for content managed websites (including an equivalent to Umbraco),
— development of online/multimedia tools such as interactive PDFs, online magazines, animations, and,
— Apps Web maintenance Web hosting Creation of E-commerce platforms.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
400 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
Subject to 2 options to extend subject to price and performance.
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No