Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
Queen's University Belfast
University Road
Belfast
BT7 1NN
UK
Contact person: Donall Patton
Telephone: +44 2890971311
E-mail: d.patton@qub.ac.uk
NUTS: UKN
Internet address(es)
Main address: http://www.qub.ac.uk
Address of the buyer profile: http://www.qub.ac.uk/po
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
QUB/1605/17 — Appointment of an International Digital Marketing and Communications Partner(s)
Reference number: QUB/1605/17
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
Queen’s University Belfast requires an International Digital Marketing and Communications partner or partners to develop the University’s brand awareness and market positioning amongst its target audiences, and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets. The services to be delivered under this contract shall be provided under 2 separate lots as follows:
Lot 1: Appointment of an International Digital Marketing Partner for China and Hong Kong;
Lot 2: Appointment of an International Digital Marketing Partner for South East Asia (SEA), The Americas, Middle East and Africa (MEA), Indias, and Rest Of World Applicants were invited to tender for either Lot 1 or Lot 2 or both. Lots were evaluated independently and the University reserved the right to award each lot separately.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
2 500 000.00
GBP
II.2) Description
Lot No: Lot 1 - China and Hong Kong
II.2.1) Title
QUB/1605/17 — Appointment of an International Digital Marketing and Communications Partner
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKN
II.2.4) Description of the procurement
Queen’s University Belfast requires an International Digital Marketing and Communications Partner to develop the University’s brand awareness and market positioning amongst its target audiences in China and Hong Kong and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets. The agency will be responsible for:
1.1. Development and implementation of an overarching international digital marketing strategy for the University to support its international student recruitment objectives within its strategic markets.
1.2. Development and implementation of annual integrated digital marketing and content plans per market which may include: digital campaigns, display and search advertising, communications/PR channels, email, social media and other channels as appropriate. Note that it is the intention of the University to up-skill staff over the life of the contract for each lot to manage some of the campaigns in central marketing, and through in-market staff, with guidance from the agency partner.
1.3. Providing digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend by up to a further 36 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 2 - South East Asia (SEA), The Americas, Middle East and Africa (MEA), Indias, and Rest Of World
II.2.1) Title
QUB/1605/17 — Appointement of an International Digital Marketing and Communications Partner
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKN
II.2.4) Description of the procurement
Queen’s University Belfast requires an International Digital Marketing and Communications Partner to develop the University’s brand awareness and market positioning amongst its target audiences in South East Asia (SEA), The Americas, Middle East and Africa (MEA), Indias, and Rest Of World, and to increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets. The agency will be responsible for:
1.1. Development and implementation of an overarching international digital marketing strategy for the University to support its international student recruitment objectives within its strategic markets.
1.2. Development and implementation of annual integrated digital marketing and content plans per market which may include: digital campaigns, display and search advertising, communications/PR channels, email, social media and other channels as appropriate. Note that it is the intention of the University to up-skill staff over the life of the contract for each lot to manage some of the campaigns in central marketing, and through in-market staff, with guidance from the agency partner..
1.3. Providing digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
II.2.5) Award criteria
Quality criterion: Technical
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend by up to a further 36 months.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2017/S 096-190427
Section V: Award of contract
Lot No: Lot 1 - China and Hong Kong
Contract No: QUB/1605/17
Title: Appointement of an International Digital Marketing and Communications Partner
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
23/08/2017
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from EU Member States: 3
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Hobsons Ltd t/a QS Enrolment Solutions
44 Featherstone Street
London
EC1Y 8RN
UK
NUTS: UKI
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 2 - South East Asia (SEA), The Americas, Middle East and Africa (MEA), Indias, and Rest Of World
Contract No: QUB/1605/17
Title: Appointment of an International Digital Marketing and Communications Partner(s)
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
22/08/2017
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 4
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Education Cubed Ltd
47 Highcroft Villas
Brighton, East Sussex
BN1 5PT
UK
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 500 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Queen's University Belfast
University Road
Belfast
BT7 1NN
UK
Telephone: +44 2890971311
E-mail: d.patton@qub.ac.uk
Internet address(es)
URL: http://www.qub.ac.uk
VI.4.2) Body responsible for mediation procedures
Queen's University Belfast
University Road
Belfast
BT7 1NN
UK
Telephone: +44 2890971311
E-mail: d.patton@qub.ac.uk
Internet address(es)
URL: http://www.qub.ac.uk
VI.4.4) Service from which information about the review procedure may be obtained
Queen's University Belfast
University Road
Belfast
BT7 1NN
UK
Telephone: +44 2890971311
E-mail: d.patton@qub.ac.uk
Internet address(es)
URL: http://www.qub.ac.uk
VI.5) Date of dispatch of this notice
05/01/2018