II.2.2) Additional CPV code(s)
79340000
80000000
II.2.3) Place of performance
NUTS code:
UKJ27
Main site or place of performance:
The University has campuses at Chichester, and Bognor Regis, West Sussex, UK.
II.2.4) Description of the procurement
The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers. This can be in the form of a multi-channel agency or a consortium of agencies to buy advertising such as: PPC, digital display and social media, emails, traditional (press and out-of-home).
Overall, our aim is to increase the size and diversity of the student body. For our open days, the aim is that through effective advertising, that we will increase bookings by 5 % for this year’s events compared to those in 2019, and to continue to increase (year on year) in reaching suitable students and attracting them to apply the University.
The key annual events will be promotion of the summer and autumn open days and clearing with further campaigns centred on pre-application advertising, early applicants (spring for entry the following year) and later applicants (spring for entry the same year). These are primarily aimed at undergraduates, and we aim to develop focused campaigns for marketing to a postgraduate audience. Currently, our key timings are:
— summer open day — June,
— autumn open days – October/November/December,
— clearing – July – August,
— postgraduate – January.
II.2.5) Award criteria
Criteria below:
Quality criterion: Demonstrable industry knowledge
/ Weighting: 15
Quality criterion: Advantageous relationships with suppliers
/ Weighting: 25
Quality criterion: Adherece to GDPR
/ Weighting: 10
Quality criterion: Financial standing
/ Weighting: 10
Quality criterion: Case studies and demonstrable skills to deliver the service required
/ Weighting: 20
Cost criterion: Advertising rate card and VFM
/ Weighting: 20
II.2.6) Estimated value
Value excluding VAT:
1 000 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 60
This contract is subject to renewal: Yes
Description of renewals:
In addition to an initial 5-year term, the University may wish to negotiate an extension on the same terms for up to 5 further years.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
The University of Chichester is situated at the Bishop Otter Campus (BOC) based in Chichester, and the Bognor Regis Campus (BRC) situated in Bognor Regis.