Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
The Department for Infrastructure
10-18 Adelaide Street
Belfast
BT2 8GB
UK
E-mail: SSDAdmin.CPD@finance-ni.gov.uk
NUTS: UK
Internet address(es)
Main address: https://etendersni.gov.uk/epps
Address of the buyer profile: https://etendersni.gov.uk/epps
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
DfI — Safe and Sustainable Travel, DfI Advertising Contract
Reference number: ID 2355426
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
The Department for Infrastructure (DfI) wishes to appoint an advertising agency to deliver advertising services and associated activity, including digital, to promote safe and sustainable travel in Northern Ireland. The purpose of the contract is to influence positive change in road user behaviours and a modal shift towards sustainable, mainly active travel.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
5 640 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341400
79341200
22462000
79340000
II.2.3) Place of performance
NUTS code:
UKN
II.2.4) Description of the procurement
The Department for Infrastructure (DfI) wishes to appoint an advertising agency to deliver advertising services and associated activity, including digital, to promote safe and sustainable travel in Northern Ireland. The purpose of the contract is to influence positive change in road user behaviours and a modal shift towards sustainable, mainly active travel.
II.2.5) Award criteria
Quality criterion: AC1 Understanding of the key messages and target audience
/ Weighting: 18.9
Quality criterion: AC2 Media strategy
/ Weighting: 19.6
Quality criterion: AC3 Proposals for research and evaluation
/ Weighting: 5.6
Quality criterion: AC4 Key personnel experience
/ Weighting: 4.2
Quality criterion: AC5 Creative proposal presentation
/ Weighting: 21.7
Cost criterion: AC6 Average hourly rate
/ Weighting: 20
Cost criterion: AC7 Total cost of campaign
/ Weighting: 10
II.2.11) Information about options
Options:
Yes
Description of options:
2 options to extend for periods of 1 year each.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2019/S 175-426479
Section V: Award of contract
Contract No: 1
Title: Contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
15/01/2020
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Ardmore Advertising Marketing Ltd
Ardmore House
Holywood
BT18 9JQ
UK
Telephone: +44 2890425344
E-mail: trevor.craig@ardmore.co.uk
NUTS: UK
Internet address(es)
URL: https://etendersni.gov.uk/epps
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 5 640 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Contract monitoring. The successful contractor’s performance on this contract will be managed as per the specification and regularly monitored (see Procurement guidance note 01/12 — contract management — procedures and principles). Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a notice of unsatisfactory performance and this contract may be terminated. A central register of such notices for supplies and services contracts will be maintained and published on the CPD website. Any contractor in receipt of a notice of unsatisfactory performance will be required to declare this in future tender submissions for a period of 3 years from the date of issue of the notice. It may also result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy.
VI.4) Procedures for review
VI.4.1) Review body
The UK does not have any such bodies with responsibility for appeal/mediation procedures
As above
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
The UK does not have any special review body with responsibility for appeal/mediation procedures in public procurement competitions. Instead; any challenges are dealt with by the High Court, Commercial Division to which proceedings may be issued regarding alleged breaches of the Public Contracts Regulations 2015.
VI.5) Date of dispatch of this notice
16/01/2020