Sell2Wales.gov.wales uses cookies which are essential for the site to work. We also use non-essential cookies to help us improve government digital services. Any data collected is anonymised. By continuing to use this site, you agree to our use of cookies.

Accept cookies Cookie Settings

View Notice

The buyer is not using this website to administer the notice. To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Add notice to my Sell2Wales Interest List

Notice Details

Title: ID 2342618 DfE TNI - Advertising and Marketing Services
Published by: Tourism Northern Ireland
Publication Date: 14/01/2022
Deadline Date:
Deadline Time:
Notice Type: VEAT
Has Documents: No
Has ESPD: No
Abstract:

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.

Voluntary ex ante transparency notice

Directive 2014/24/EU

Section I: Contracting entity

I.1) Name and addresses

Tourism Northern Ireland

Linum Chambers, Bedford Square

BELFAST

BT2 7ES

UK

E-mail: SSDAdmin.CPD@finance-ni.gov.uk

NUTS: UKN

Internet address(es)

Main address: https://www.tourismni.com/

Address of the buyer profile: https://etendersni.gov.uk/epps

I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

General public services

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

ID 2342618 DfE TNI - Advertising and Marketing Services

Reference number: ID 2342618

II.1.2) Main CPV code

79340000

 

II.1.3) Type of contract

Services

II.1.4) Short description

Following a competition advertised in the Official Journal of the EU on 29/09/2019 the Department for the Economy Tourism NI entered into a contract for the supply and delivery of its marketing and associated services, but due to the impact of Covid-19 the level of support required by the tourism industry has been unprecedented and unforeseen at the time of securing the contract. This contract has 8 months remaining on the initial contract period, with 3 x 12 month options to extend. Therefore, Tourism NI requires a variation to the value of the contract to avoid an imminent change in supplier which would incur substantial inconvenience/duplication of cost, and to ensure continuity of service to cover until 16/02/2024. This will allow sufficient time to retender the contract. Tourism NI wishes to increase the value of the contract by £10,500,000 ex VAT (50% of the original contract value), to cover requirements until 16/02/2024.

Tourism NI is relying on the Regulation 72(1)(c) provision as the need for change could not have been foreseen by a “diligent” Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.

II.1.6) Information about lots

This contract is divided into lots: Yes

II.1.7) Total value of the procurement

Value excluding VAT: 21 000 000.00  GBP

II.2) Description

Lot No: 1

II.2.1) Title

Strategic and Lead Creative Agency

II.2.2) Additional CPV code(s)

79341200

79341400

79340000

79341000

II.2.3) Place of performance

NUTS code:

UKN

II.2.4) Description of the procurement

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.

II.2.5) Award criteria

Criteria below:

Quality criterion: AC1 Contract Management / Weighting: 8

Quality criterion: AC2 Business Continuity / Weighting: 8

Quality criterion: AC3 Presentation of Marketing Strategy / Weighting: 64

Cost criterion: AC4 Average Hourly Rate / Weighting: 20

II.2.11) Information about options

Options: Yes

Description of options:

3 options to extend for periods of 1 year each

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 2

II.2.1) Title

Online Media Services

II.2.2) Additional CPV code(s)

79341200

79341400

79340000

79341000

II.2.3) Place of performance

NUTS code:

UKN

II.2.4) Description of the procurement

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and

delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.

II.2.5) Award criteria

Criteria below:

Quality criterion: AC1 Digital Marketing Strategy / Weighting: 64

Quality criterion: AC2 Contract Management / Weighting: 8

Quality criterion: AC3 Business Continuity / Weighting: 8

Cost criterion: AC4 Average Hourly Rate / Weighting: 20

II.2.11) Information about options

Options: Yes

Description of options:

3 options to extend for periods of 1 year each

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 3

II.2.1) Title

Offline Media Services

II.2.2) Additional CPV code(s)

79341200

79341400

79340000

79341000

II.2.3) Place of performance

NUTS code:

UKN

II.2.4) Description of the procurement

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and

delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.

II.2.5) Award criteria

Criteria below:

Quality criterion: AC1 Offline Media Strategy / Weighting: 48

Quality criterion: AC2 Audience led / Weighting: 16

Quality criterion: AC3 Contract Management / Weighting: 8

Quality criterion: AC4 Business Continuity / Weighting: 8

Cost criterion: AC5 Media Commission Rebate / Weighting: 10

Cost criterion: AC6 Average Hourly Rate / Weighting: 10

II.2.11) Information about options

Options: Yes

Description of options:

3 options to extend for periods of 1 year each

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 4

II.2.1) Title

Design, Marketing and Content Services

II.2.2) Additional CPV code(s)

79341200

79341400

79340000

79341000

II.2.3) Place of performance

NUTS code:

UKN

II.2.4) Description of the procurement

Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and

delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.

II.2.5) Award criteria

Criteria below:

Quality criterion: AC1 Content Commissioning / Weighting: 64

Quality criterion: AC2 Contract Management / Weighting: 8

Quality criterion: AC3 Business Continuity / Weighting: 8

Cost criterion: AC4 Hourly Rates / Weighting: 20

II.2.11) Information about options

Options: Yes

Description of options:

3 options to extend for periods of 1 year each

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Award of a contract without prior publication of a call for competition in the Official Journal of the European Union

Justification for selected award procedure:

The procurement falls outside the scope of application of the Directive

Explanation:

Regulation 72(1)(c) provision as the need for change could not have been foreseen by a “diligent” Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2020/S 040-095930

Section V: Award of contract/concession

Lot No: 1

Contract No: 1

Title: Strategic and Lead Creative Agency

V.2 Award of contract/concession

V.2.1) Date of conclusion of the contract/concession

20/02/2020

V.2.2) Information about tenders

The contract has been awarded to a group of economic operators: No

V.2.3) Name and address of the contractor

TRAMWAY INVESTMENT HOLDINGS LIMITED

17 Gilford Road

Dublin

4

IE

Telephone: +44 12060600

E-mail: susanmcentegart@bbdo.ie

NUTS: IE

Internet address(es)

URL: https://etendersni.gov.uk/epps

The contractor is an SME: Yes

V.2.4) Information on value of the concession and main financing terms (excluding VAT)

Initial estimated total value of the contract/lot/concession: 4 000 000.00 GBP

Total value of the concession/lot: 6 000 000.00  GBP

V.2.5) Information about subcontracting

Section V: Award of contract/concession

Lot No: 2

Contract No: 2

Title: Online Media Services

V.2 Award of contract/concession

V.2.1) Date of conclusion of the contract/concession

20/02/2020

V.2.2) Information about tenders

The contract has been awarded to a group of economic operators: No

V.2.3) Name and address of the contractor

LOUD MOUTH MEDIA LTD

Thomas House 14 -16 James Street South

Belfast

BT2 7GA

UK

Telephone: +44 2890997001

E-mail: mark@loudmouth-media.com

NUTS: UK

Internet address(es)

URL: https://etendersni.gov.uk/epps

The contractor is an SME: Yes

V.2.4) Information on value of the concession and main financing terms (excluding VAT)

Initial estimated total value of the contract/lot/concession: 3 000 000.00 GBP

Total value of the concession/lot: 4 500 000.00  GBP

V.2.5) Information about subcontracting

Section V: Award of contract/concession

Lot No: 3

Contract No: 3

Title: Offline Media Services

V.2 Award of contract/concession

V.2.1) Date of conclusion of the contract/concession

20/02/2020

V.2.2) Information about tenders

The contract has been awarded to a group of economic operators: No

V.2.3) Name and address of the contractor

MAMMOTH DESIGN CONSULTANTS LTD

84-94 Great Patrick Street

Belfast

BT1 2LU

UK

Telephone: +44 2890240250

E-mail: sara.magee@mammoth.com

NUTS: UK

Internet address(es)

URL: https://etendersni.gov.uk/epps

The contractor is an SME: Yes

V.2.4) Information on value of the concession and main financing terms (excluding VAT)

Initial estimated total value of the contract/lot/concession: 6 000 000.00 GBP

Total value of the concession/lot: 9 000 000.00  GBP

V.2.5) Information about subcontracting

Section V: Award of contract/concession

Lot No: 4

Contract No: 4

Title: Design, Marketing and Content Services

V.2 Award of contract/concession

V.2.1) Date of conclusion of the contract/concession

20/02/2020

V.2.2) Information about tenders

The contract has been awarded to a group of economic operators: No

V.2.3) Name and address of the contractor

TRAMWAY INVESTMENT HOLDINGS LIMITED

17 Gilford Road

Dublin

4

IE

Telephone: +44 12060600

E-mail: susanmcentegart@bbdo.ie

NUTS: IE

Internet address(es)

URL: https://etendersni.gov.uk/epps

The contractor is an SME: Yes

V.2.4) Information on value of the concession and main financing terms (excluding VAT)

Initial estimated total value of the contract/lot/concession: 8 000 000.00 GBP

Total value of the concession/lot: 12 000 000.00  GBP

V.2.5) Information about subcontracting

Section VI: Complementary information

VI.3) Additional information

The successful contractor’s performance on the contract will be regularly monitored in line with PGN 01/12. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Certificate of Unsatisfactory Performance and the contract may be terminated. The issue of a Certificate of Unsatisfactory Performance will result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of twelve months from the date of issue of the certificate.

VI.4) Procedures for review

VI.4.1) Review body

The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.

Belfast

UK

VI.4.3) Review procedure

Precise information on deadline(s) for review procedures:

CPD complied with the Public Contracts Regulations 2015 (as amended) and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.

VI.5) Date of dispatch of this notice

13/01/2022


Information added to the notice since publication.

Additional information added to the notice since it's publication.
No further information has been uploaded.
Main Contact: SSDAdmin.CPD@finance-ni.gov.uk
Admin Contact: N/a
Technical Contact: N/a
Other Contact: N/a

Commodity Categories

Commodity Categories
IDTitleParent Category
79340000Advertising and marketing servicesMarket and economic research; polling and statistics
79341400Advertising campaign servicesAdvertising services
79341200Advertising management servicesAdvertising services
79341000Advertising servicesAdvertising and marketing services

Delivery Locations

Delivery Locations
IDDescription
100UK - All

Alert Region Restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

Alert Region Restrictions
There are no alert restrictions for this notice.

Copyright © Sell2Wales