Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Post Office Ltd
London
EC2Y 9AQ
UK
E-mail: rhona.mclaren@postoffice.co.uk
NUTS: UK
Internet address(es)
Main address: https://www.postoffice.co.uk
Address of the buyer profile: https://www.postoffice.co.uk
I.4) Type of the contracting authority
Other: Post Office
I.5) Main activity
Other: Postal services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Buying and Planning , affiliates and aggregators management
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). This includes attribution modelling including econometric modelling
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
115 000 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Media Planning, buying and Attribution
II.2.2) Additional CPV code(s)
79341400
79341100
79341200
79341000
79340000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
UK wide
II.2.4) Description of the procurement
media planning and buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (audio visual such as TV), radio, OOH (Out of Home), print, digital, social, PPC and influencer and media partnership, and marketing effectiveness and requires attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics.
II.2.5) Award criteria
Quality criterion: Planning
/ Weighting: 16.8
Quality criterion: evaluation
/ Weighting: 28
Quality criterion: execution
/ Weighting: 16.9
Quality criterion: general
/ Weighting: 8.4
Price
/ Weighting:
30
II.2.11) Information about options
Options:
Yes
Description of options:
2 year contract with 3 x 1 year potential extensions tim
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Competitive procedure with negotiation
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 093-223312
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Lot No: 1
Contract No: c101398
Title: Media Planning, buying and attribution services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
31/08/2021
V.2.2) Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
DENTSU LONDON LIMITED
10 Triton Street, London, NW1 3BF
london
NW1 3BF
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 65 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.5) Date of dispatch of this notice
15/01/2022