Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
AHDB
Stoneleigh Park
Kenilwoth
CV8 2TL
UK
Telephone: +44 2476478600
E-mail: sarah.waters@ahdb.org.uk
NUTS: UKG13
Internet address(es)
Main address: https://defra.bravosolution.co.uk
Address of the buyer profile: https://defra.bravosolution.co.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Agriculture and Horticulture
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Supply of Search Engine Optimisation Services
Reference number: 2021-486
II.1.2) Main CPV code
72414000
II.1.3) Type of contract
Services
II.1.4) Short description
AHDB is wanting to procure a supplier to work as a partner with the in-house Digital Content team to support across AHDB’s requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined.
The successful supplier will work with different teams and websites across AHDB as required.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
200 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
The successful supplier will need to provide guidance on current best practice and technical support for projects through the following:
• SEO strategy development – how to improve ranking of target keywords/phrases, improving quality and quantity of organic search traffic etc.
• Analysis of current websites, identifying both on and off-site SEO opportunities
• Keyword research to identify trends/opportunities
• Reviewing content for SEO activity
• Identifying opportunities through competitive research analysis
• Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 80
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2021/S 000-021962
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Contract No: 2021-486
Title: Supply of Search Engine Optimisation Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
16/12/2021
V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Liberty Marketing
1-2 Purbeck House, Lambourne Crescent
Llanishen
CF14 5GJ
UK
NUTS: UKL22
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 200 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
AHDB
Stoneleigh Park
Kenilworth
CV8 2TL
UK
VI.5) Date of dispatch of this notice
20/01/2022