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II.1.1) Title
ESC22207 - Marcomms Framework
Reference number: DN592377
II.1.2) Main CPV code
79000000
II.1.3) Type of contract
Services
II.1.4) Short description
Energy Systems Catapult is setting up a framework and we are inviting creative design agencies, communications specialists, digital marketers, and visual production specialists to apply for the tender.
Since inception in 2015, the Catapult has evolved its brand into an exciting, innovative and forward-looking organisation. We are looking for organisations who will challenge our boundaries even further and offer creative and innovative solutions to our marketing and communications work.
II.1.5) Estimated total value
Value excluding VAT:
2 200 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
Yes
Tenders may be submitted for all lots
Lot No: 1
II.2.1) Title
PR (public relations) specialists, copywriting, content creation and proofreading
II.2.2) Additional CPV code(s)
79000000
79340000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
ESC offices and or offices of successful provider.
II.2.4) Description of the procurement
Agencies on this lot are capable of translating communications strategy into marcomms deliverables, and producing, actionable, effective, cost efficient and measurable content across all relevant channels. This may include, but is not limited to:
• Offering a traditional public relations service using a wide variety of channels
• Providing detailed media and channel recommendations
• Offering recommendations for brand awareness and media management
• Using data and analytics to justify investment decisions
• Design and develop content in line with ESC’s services and offerings
• Design and develop high-quality methods of dissemination for content
• Research, write and develop case-studies
• Develop positioning and messaging
• Development of creative propositions, inclusive of relevant research including the delivery of brand and values workshops
• Training, including media training, crisis handling etc.
• Public affairs strategy service
II.2.5) Award criteria
Criteria below:
Quality criterion: Technical Capabilities
/ Weighting: 90
Cost criterion: Commercial Submission
/ Weighting: 10
II.2.6) Estimated value
Value excluding VAT:
500 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Digital marketing and social media specialists
II.2.2) Additional CPV code(s)
79000000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
ESC offices and or offices of successful provider.
II.2.4) Description of the procurement
Agencies can provide digital marketing services and products both as sole services/products and to integrate with wider campaigns, with a particular focus on digital lead generation campaigns using all mediums and channels available to them. In addition, we are looking for agencies who are experts on social media and how to develop this channel for use and integration with marketing campaigns. This may include, but is not limited to:
• Digital campaign development and management
• Expertise and knowledge in the use of paid media, SEO, optimisation and analytics and reporting
• Content creation and management
• Social media execution/implementation and strategy
• Interactive tools including apps
• Digital collateral
II.2.5) Award criteria
Criteria below:
Quality criterion: Technical Capabilities
/ Weighting: 80
Cost criterion: Commercial Submission
/ Weighting: 20
II.2.6) Estimated value
Value excluding VAT:
400 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 3
II.2.1) Title
Design, Digital and Traditional
II.2.2) Additional CPV code(s)
79400000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
ESC offices and or offices of successful provider.
II.2.4) Description of the procurement
Agencies can provide a full design service across all types of project. This may include, but is not limited to:
• Creative direction and management
• Developing design concepts suitable across all media channels, including online and offline.
• Designing/developing brand collateral to include, but not limited to:
o Brochures
o Infographics and icons
o Magazines, booklets and programmes
o Stationery and marketing products
o Large scale graphics including hoardings
o Events stands, boards, banners, displays, vinyls
o Bespoke collateral
o Posters
o Reports, guides, manuals and workbooks
o Imagery / illustrations /animations
o HTML emails
o Digital brochures
o Interactive tools and presentations
• Designing brand identity including:
o Logo
o Core messages
o Intellectual Property Rights
o Trademarking
• Developing/producing multi-channel brand guidelines
• Typesetting, proofing and pagination
• Liaison with printers/print managers and event or digital production teams
II.2.5) Award criteria
Criteria below:
Quality criterion: Technical Capabilities
/ Weighting: 80
Cost criterion: Commercial submission
/ Weighting: 20
II.2.6) Estimated value
Value excluding VAT:
700 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 4
II.2.1) Title
Visual Content, including photography, video and digital production
II.2.2) Additional CPV code(s)
79000000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
ESC offices and or offices of successful provider.
II.2.4) Description of the procurement
Agencies are capable of producing one or more of the following:
• Production and editing of moving picture and video (TV, web, social etc) – including:
o Promotional films, online, content, interviews
o Videoing of events/workshops
o External or internal interview videos
o Editing of in-house produced content
• Animation and motion graphics including fly-throughs
• Drone footage
• Augmented reality and bespoke VR/AR technology (visual projection, goggles etc).
• Still photography
• Headshots
• External filming of case studies with partners/customers
• Sourcing of B roll and/or stock imagery to complement video production
II.2.5) Award criteria
Criteria below:
Quality criterion: Technical Capabilities
/ Weighting: 60
Cost criterion: Commercial Proposal
/ Weighting: 40
II.2.6) Estimated value
Value excluding VAT:
500 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
21/02/2022
Local time: 14:30
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7) Conditions for opening of tenders
Date:
21/02/2022
Local time: 15:00
Place:
Due to current COVID Restrictions and current working practices, it is not possible to hold a
tender opening, therefore a meeting held on Microsoft Teams will be conducted where a
nominated individual will Open the tenders and another nominated individual will note the
responses received accordingly.
Information about authorised persons and opening procedure:
They will be opened by the Procurement Manager and checked by a Procurement team member.
VI.4.1) Review body
Royal Courts of Justice
London
UK
VI.4.2) Body responsible for mediation procedures
Royal Courts of Justice
London
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
In the first instance, all appeals should be promptly brought to the attention of the contact
specified in Section I above, and will be dealt with in accordance with the requirements of
the Public Contracts Regulations 2015. Any appeals must be brought within the timescales
specified by the applicable law, including without limitation, the Public Contracts
Regulations 2015. In accordance with the Public Contracts Regulations 2015, the
contracting authority will also incorporate a minimum 10 calendar day standstill period from
the date information on award of contract is communicated to tenderers.
As the UK does not have any special review body with responsibility for appeal/mediation
procedures in public procurement competitions, any challenges will be dealt with by the
High Court, Commercial Division, to which proceedings may be issued regarding alleged
breaches of the Public Contracts Regulations 2015.
VI.4.4) Service from which information about the review procedure may be obtained
Royal Court of Justice
London
UK