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Contract Notice

Media Buying Agents and Associated Services (Advertising)

  • First published: 05 January 2023
  • Last modified: 05 January 2023
  • Version: N/A
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To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

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Contents

Summary

OCID:
ocds-h6vhtk-039518
Published by:
Bishop Grosseteste University
Authority ID:
AA28960
Publication date:
05 January 2023
Deadline date:
15 February 2023
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Tenders are invited in respect of Media Buying Agents and Associated Services. The successful supplier will be responsible for providing this service, liaising closely with the Authority Representative (contract manager).

BGU Seeks a Supply partner (Media Buying Agent) who shall:

a.Raise the profile of the University within the marketplace and specifically amongst our core target audience, prospective UG students through digital and above the line advertising.

b.Deliver an annual continuous, optimized approach to marketing that protects and builds our brand, drives up lead generation and delivers year on year growth in student numbers.

c.Maximise the impact of key campaigns across the year enabling us to meet recruitment targets, including supporting recruitment to new courses and clearing.

The successful Supplier shall be an expert media agency who can be the University’s ‘go to’ agency for all media planning and buying for all departments of the University.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

Bishop Grosseteste University

Longdales Road, LN1 1DY

Lincoln

LN1 1DY

UK

Contact person: Michael Hunt

Telephone: +44 1522563949

E-mail: Michael.Hunt@bishopg.ac.uk

NUTS: UKF30

Internet address(es)

Main address: https://www.bgu.ac.uk

Address of the buyer profile: https://www.bgu.ac.uk

I.2) Joint procurement

The contract is awarded by a central purchasing body

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://www.delta-esourcing.com/tenders/UK-UK-Lincoln:-Advertising-management-services./RTWY46H8V3


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

https://www.delta-esourcing.com/tenders/UK-title/RTWY46H8V3


Tenders or requests to participate must be sent to the abovementioned address


Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

https://www.delta-esourcing.com


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Education

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Media Buying Agents and Associated Services (Advertising)

Reference number: BGU (M) 23-001

II.1.2) Main CPV code

79341200

 

II.1.3) Type of contract

Services

II.1.4) Short description

In this present instance, BGU is undertaking a procurement process to identify and appoint a service provider to provide media buying and advertising/marketing solutions to reflect the different types of advertising services required, including but not exhaustive to:

a.Campaign Advertising and Related Services.

b.Student Marketing.

c.Management of Commercial Advertising Space.

II.1.5) Estimated total value

Value excluding VAT: 1 000 000.00  GBP

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.3) Place of performance

NUTS code:

UKF30


Main site or place of performance:

Lincolnshire

II.2.4) Description of the procurement

Tenders are invited in respect of Media Buying Agents and Associated Services. The successful supplier will be responsible for providing this service, liaising closely with the Authority Representative (contract manager).

BGU Seeks a Supply partner (Media Buying Agent) who shall:

a.Raise the profile of the University within the marketplace and specifically amongst our core target audience, prospective UG students through digital and above the line advertising.

b.Deliver an annual continuous, optimized approach to marketing that protects and builds our brand, drives up lead generation and delivers year on year growth in student numbers.

c.Maximise the impact of key campaigns across the year enabling us to meet recruitment targets, including supporting recruitment to new courses and clearing.

The successful Supplier shall be an expert media agency who can be the University’s ‘go to’ agency for all media planning and buying for all departments of the University.

II.2.5) Award criteria

Criteria below:

Quality criterion: Criterion 1 / Weighting: 60

Cost criterion: Criterion 1 / Weighting: 40

II.2.6) Estimated value

Value excluding VAT: 1 000 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: Yes

Description of renewals:

Upon termed expiry.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

The contract agreement has the option to extend for up to a further 24 months. The total estimated value stated in Section II.2.6) includes the option period.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents


III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 15/02/2023

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 06/03/2023

IV.2.7) Conditions for opening of tenders

Date: 15/02/2023

Local time: 12:00

Place:

Lincoln

Information about authorised persons and opening procedure:

Procedures as per Delta E sourcing portal authorised by Michael Hunt in the presence of Penny Harris

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.2) Information about electronic workflows

Electronic invoicing will be accepted

VI.3) Additional information

For more information about this opportunity, please visit the Delta eSourcing portal at:

<a href="https://www.delta-esourcing.com/tenders/UK-UK-Lincoln:-Advertising-management-services./RTWY46H8V3" target="_blank">https://www.delta-esourcing.com/tenders/UK-UK-Lincoln:-Advertising-management-services./RTWY46H8V3</a>

To respond to this opportunity, please click here:

<a href="https://www.delta-esourcing.com/respond/RTWY46H8V3" target="_blank">https://www.delta-esourcing.com/respond/RTWY46H8V3</a>

GO Reference: GO-202314-PRO-21856156

VI.4) Procedures for review

VI.4.1) Review body

Bishop Grosseteste University

Longdales Road, LN1 1DY

Lincoln

LN1 1DY

UK

E-mail: Michael.Hunt@bishopg.ac.uk

VI.4.2) Body responsible for mediation procedures

The Royal Court of Justice

The Strand

London

WC2A 2LL

UK

VI.4.3) Review procedure

Precise information on deadline(s) for review procedures:

BGU will incorporate a minimum 10 calendar day standstill period at the point information on the award of the contract is communicated to tenderers. Applicants who are unsuccessful shall be informed by BGU as soon as possible after the decision has been made as to the reasons why the applicant was unsuccessful. If an appeal regarding the award of the contract has not been successfully resolved, The Public Contracts Regulations 2015 (SI 2105 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take legal action. Any such action must be brought within the applicable limitation period. Where a contract has not been entered, the Court may order the setting aside of the award decision or order for any document to be amended and may award damages, make a declaration of ineffectiveness, order for a fine to be paid, and/or order the duration of the contract be shortened. The purpose of the standstill period referred to above is to allow the parties to apply to the Courts to set aside the award decision before the contract is entered into.

VI.4.4) Service from which information about the review procedure may be obtained

The Royal Court of Justice

The Strand

London

WC2A 2LL

UK

VI.5) Date of dispatch of this notice

04/01/2023

Coding

Commodity categories

ID Title Parent category
79341200 Advertising management services Advertising services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
Michael.Hunt@bishopg.ac.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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