Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
The Open University
Procurement Services, Walton Hall,
Milton Keynes
MK7 6BP
UK
Telephone: +44 1908274066
E-mail: finance-tenders@open.ac.uk
NUTS: UKJ12
Internet address(es)
Main address: https://in-tendhost.co.uk/openuniversity
Address of the buyer profile: https://in-tendhost.co.uk/openuniversity
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Services/CPN/PRO/2022
Reference number: OUPA10798
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The Open University (The OU) has tendered for the provision of media services, to include media strategy, domestic and international media planning and buying, econometric modelling, campaign optimisation, media partnerships and other media deliverables.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
70 000 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKJ12
Main site or place of performance:
Milton Keynes
II.2.4) Description of the procurement
This procurement included the following services:- • Media strategy, planning and buying – all online and offline channels • Econometrics modelling • Campaign optimisation • Media partnerships • Other media deliverables for any OU brand/product as may be required• UK and International markets Audiences may include, but not be limited to: B2C, B2B, & Trade as well other stakeholder groups including consumers, government, employers, donors and community (staff, students and alumni) Any additional purchases related to these services may be made with the successful supplier to support continuity of service, any options will be set out in the tender documents.
II.2.5) Award criteria
Quality criterion: As set out in the Invitation to Tender
/ Weighting: 70
Cost criterion: As set out in the Invitation to Tender
/ Weighting: 30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Competitive procedure with negotiation
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 000-009804
Section V: Award of contract
Contract No: OUPA10798
Title: Procurement for the Provision of Media Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
26/01/2023
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
OMD Group Limited
02078820
Bankside 3, 90-100 Southwark Street
London
SE1 0SW
UK
NUTS: UKI
Internet address(es)
URL: https://omduk.com/
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 70 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
The Open University
Walton Hall
Milton Keynes
MK7 6AA
UK
VI.4.2) Body responsible for mediation procedures
The Open University
Walton Hall
Milton Keynes
MK7 6AA
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
26/01/2023