Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Peabody Trust
45 Westminster Bridge Road
London
SE1 7JB
UK
Contact person: Damon Pickard
Telephone: +44 2070214444
E-mail: damon.pickard@peabody.org.uk
NUTS: UK
Internet address(es)
Main address: www.peabody.org.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Housing and community amenities
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
PE0566 - Marketing Framework
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
The Peabody New Homes team has a large portfolio of award-winning homes and are dedicated to finding buyers a home that is more than just a place to live through Shared Ownership, Private Sale and London Living Rent across London and the Home Counties.
Peabody has a track record of delivering exceptional homes across London and south east England and are the third largest housebuilder in London, behind only Berkeley and Barratt. We are committed to delivering some 6,600 homes by 2029 across multiple development projects.
We are seeking to establish a 4 Lot Framework to provide marketing services to support the marketing and sale of our developments.
The lot structure is broken down as follows: Lot 1 - 3D Modelmakers, Lot 2 - CGI and 3D Visualisation, Lot 3 - Signage, Lot 4 - Marketing suites.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
6 500 000.00
GBP
II.2) Description
Lot No: Lot 2
II.2.1) Title
CGI and 3D Visualisation
II.2.2) Additional CPV code(s)
48322000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
UNITED KINGDOM
II.2.4) Description of the procurement
We require the support of experienced CGI and interactive visualisation providers to produce photorealistic virtual visualisation and exceptional interactive systems that bridge the gap between physical and digital customer experiences.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Quality criterion: Social Value
/ Weighting: 5
Price
/ Weighting:
35
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 3
II.2.1) Title
Signage
II.2.2) Additional CPV code(s)
34928470
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
UNITED KINGDOM
II.2.4) Description of the procurement
We require the support of experienced sign manufacturing and installation suppliers to produce high quality signage at new build development locations to support sales.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Quality criterion: Social Value
/ Weighting: 5
Price
/ Weighting:
35
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 4
II.2.1) Title
Marketing Suites
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
UNITED KINGDOM
II.2.4) Description of the procurement
We require the support of experienced marketing suite designers to plan, design, install and dress our sales and marketing suites. Ability to design and deliver (Cat A & Cat B) marketing suites for in-build residential & commercial units plus bespoke standalone marketing suites is required. Collaborative working with other suppliers is essential to ensure effective delivery. Marketing suites should provide practical selling spaces that showcase the available products and homes, stand out from competitor schemes using the scheme’s brand, and resonate with our target demographic, adding value to the customer journey for prospective buyers.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Quality criterion: Social Value
/ Weighting: 5
Price
/ Weighting:
35
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 1
II.2.1) Title
3D Modelmakers
II.2.2) Additional CPV code(s)
34999400
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
UNITED KINGDOM
II.2.4) Description of the procurement
Peabody have an ambitious sales programme over the next four years and require the support of experienced modelmakers to plan, design, build and install 3D models of small to large schemes. If required, cross collaboration with other suppliers will be essential to ensure overall effective delivery to Peabody. This will provide added value for prospective buyers and will be used as a practical selling tool to showcase the available/ sold homes, scheme unique selling points and the immediate surrounding area.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 60
Quality criterion: Social Value
/ Weighting: 5
Cost criterion: Price
/ Weighting: 35
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/M5R2U2P6D7
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2025/S 000-005747
Section V: Award of contract
Lot No: 2
Title: 3D CGI Visualisation
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
10/10/2025
V.2.2) Information about tenders
Number of tenders received: 7
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Cityscape Digital Limited
04303751
Printworks House,, 7 Bermondsey Street,
London, England,
SE1 2DD
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
White Chalk CGI Ltd
10449571
13 The Courtyard Timothys Bridge Road,, Stratford Upon Avon,
Warwickshire, England,
CV37 9NP
UK
NUTS: UK
Internet address(es)
URL: https://www.whitechalk.co.uk/
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
F10 STUDIOS LIMITED
06637758
21 Portland Avenue,
Hove
BN3 5NF
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
VMIStudio Ltd
09416835
54 Thorpe Road, Norwich,
Norfolk, United Kingdom
NR1 1RY
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
TIDYWORK STUDIO LTD
14278482
Suite 2, Premier House,, 141 High Street,
Epping, England,
CM16 4BD
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 2 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Title: Signage
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
10/10/2025
V.2.2) Information about tenders
Number of tenders received: 4
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Contour Direct Ltd
03120064
Unit 40, Metropolitan Park
Greenford
UB6 8XU
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
LAVASTAR SIGNS LIMITED
09589755
Star House 6 Riverside Business Park,, Dogflud Way,, Farnham, Surrey, England,
Farnham
GU9 7SS
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Service Graphics Limited
00551336
1 Onslow Street,
London, England,
EC1N 8AS
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 750 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 4
Title: Marketing Suite
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
10/10/2025
V.2.2) Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Contour Direct Ltd
03120064
Unit 40, Metropolitan Park,
Greenford, Middlesex
UB6 8XU
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Focus Agency Group Ltd
03378775
Erskine House,, Threshelfords Business Park, Inworth Road,
Feering,
CO5 9SE
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Service Graphics Limited
00551336
1 Onslow Street,
London
EC1N 8AS
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 4 500 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Lot 1 was not awarded.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1003798886 GO Reference: GO-202615-PRO-34003167
VI.4) Procedures for review
VI.4.1) Review body
Royal Courts of Justice
London
WC2A 2LL
UK
VI.5) Date of dispatch of this notice
05/01/2026