PHW-FTS-61825 MEDIA MANAGEMENT TO SUPPORT AND PROMOTE THE NATIONAL HEALTHY WEIGHT HEALTHY YOU PROGRAMME

Procurement reference

PHW-FTS-61825

Procurement description

The Health Improvement Division (HID) of Public Health Wales (PHW) are seeking to commission a suitably qualified and experienced agency to assist in the planning, buying and evaluation of a range of media all aimed at promoting the achievement and maintenance of a healthy weight.

The successful partner will deliver a range of media services over the life of the contract up to and including March 2027. There is also provision for an optional one year extension to cover the planning, buying and evaluation of media for the 2027/2028 period.

The full details are outlined with the tender documents attached within Bravo. https://etenderwales.bravosolution.co.uk.

The tender will be awarded to the most advantageous tender based on 60% quality and 40% cost as detailed in the ITT document.

Please note that the tender closing date is 16/02/2026 at midday and any late submissions will not be considered.

The etenderwales bravosolution ref:

Project: project_61825 and itt_122589

Please direct all queries relating to this tender via the messaging function of the Bravo portal.

More details can be found at https://etenderwales.bravosolution.co.uk.

Main category

Services

Delivery regions

• UKL - Wales

Total value (estimated, excluding VAT)

400000 GBP to 400000GBP

Contract dates (estimated)

01 April 2026, 00:00AM to 31 March 2027, 23:59PM

Extension end date (if all the extensions are used): 31 March 2028

NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)

Procedure type

Open procedure

Is the total value above threshold?

Above threshold

CPV classifications

• 79340000 - Advertising and marketing services

Delivery regions

• UKL - Wales

Lot value (estimated)

400000 GBP Excluding VAT

480000 GBP Including VAT

Sustainability

Small and medium-sized enterprises (SME)

Contract start date (estimated)

01 April 2026, 00:00AM

Contract end date (estimated)

31 March 2027, 23:59PM

Extension end date (estimated)

31 March 2028, 23:59PM

Can the contract be extended?

Yes

Description of extensions

1 x 1 year optional extension

Does the lot include options?

Yes

Description of options

The initial contract term is one (1) year. The Contracting Authority reserves the option to extend the contract for one (1) additional period of twelve (12) months, resulting in a maximum potential contract duration of two (2) years.

The optional extension period may be exercised subject to satisfactory contractor performance, continued operational need, budget availability, and agreement by both parties. These option allow the Trust to maintain continuity of service and avoid unnecessary procurement activity where continued service delivery is beneficial.

Award criteria

Payment terms

NHS Ts&Cs apply along with the All Wales No PO No Pay Policy.

Tender submission deadline

16 February 2026, 12:30PM

Enquiry deadline

12 February 2026, 12:30PM

Date of award of contract

12 March 2026, 23:59PM

Submission address and any special instructions

All tender submissions must be made electronically via the eTenderWales portal:https://etenderwales.bravosolution.co.ukBidders must be registered on the portal to access the tender documents and submit a response.All clarifications, messages, and submissions must be completed through the portal.No email or postal submissions will be accepted.

May tenders be submitted electronically?

Yes

Languages that may be used for submission

• English
• Welsh