Summary
- OCID:
- ocds-h6vhtk-0609a0
- Published by:
- Agriculture and Horticulture Development Board
- Authority ID:
- AA58810
- Publication date:
- 22 January 2026
- Deadline date:
- -
- Notice type:
- UK6
- Has documents:
- No
- Has SPD:
- No
- Has Carbon Reduction Plan:
- N/A
Abstract
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasingrecognition and likelihood to purchase
Full notice text
Scope
Procurement reference
STA10266
Procurement description
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:
Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing
recognition and likelihood to purchase
Contracting authority
Agriculture and Horticulture Development Board
Identification register:
Address 1: Middlemarch Business Park, Siskin Parkway East
Town/City: Coventry
Postcode: CV3 4PE
Country: United Kingdom
Website: http://www.ahdb.org.uk
Public Procurement Organisation Number: PBHX-8363-MBBV
NUTS code: UKG13
Email: procurement@ahdb.org.uk
Organisation type: Public authority - central government
Supplier
ASDA STORES LIMITED
Identification register:
Address 1: Asda House, South Bank, Great Wilson Street
Town/City: Leeds
Postcode: LS11 5AD
Country: United Kingdom
Companies House: 00464777
NUTS code: UKE42
Email: name@example.com
Type:
Tesco
Identification register:
Address 1: Tesco House, Shire Park, Kestrel Way
Town/City: Welwyn Garden City
Postcode: AL7 1GA
Country: United Kingdom
Website: https://www.example.com
Companies House: 00445790
NUTS code: UKH23
Email: name@example.com
Type:
Morrisons Groceries
Identification register:
Address 1: Hilmore House, Gain Lane
Town/City: Bradford
Postcode: BD3 7DL
Country: United Kingdom
Website: https://www.example.com
Companies House: 09223090
NUTS code: UKE41
Email: name@example.com
Type:
Sainsburys Supermarkets
Identification register:
Address 1: 33 Charterhouse Street
Town/City: London
Postcode: EC1M 6HA
Country: United Kingdom
Website: https://www.example.com/.
Companies House: 03261722
NUTS code: UKI43
Email: name@example.com
Type:
Waitrose Limited
Identification register:
Address 1: 1 Drummond Gate, Pimlico
Town/City: London
Postcode: SW1V 2QQ
Country: United Kingdom
Companies House: 00099405
NUTS code: UKI32
Email: name@example.com
Type:
CO-OP WHOLESALE LIMITED
Identification register:
Address 1: 2 Mountview Court, 310 Friern Barnet Lane Whetstone
Town/City: London
Postcode: N20 0YZ
Country: United Kingdom
Companies House: 04801081
NUTS code: UKI71
Email: name@example.com
Type:
ALDI Supermarket
Identification register:
Address 1: Holly Lane, Atherstone, Warwickshire, CV9 2SQ
Town/City: Warwickshire
Postcode: CV9 2SQ
Country: United Kingdom
Companies House: 02333320
NUTS code: UKG13
Email: name@example.com
Type:
Lidl
Identification register:
Address 1: Lidl House, 14 Kingston Road
Town/City: Surbiton
Postcode: KT5 9NU
Country: United Kingdom
Companies House: 02816429
NUTS code: UKI63
Email: name@example.com
Type:
Marks and Spencer
Identification register:
Address 1: Waterside House, 35 North Wharf Road
Town/City: London
Postcode: W2 1NW
Country: United Kingdom
Companies House: 00214436
NUTS code: UKI32
Email: name@example.com
Type:
Procedure
Procedure type
Direct award
Contract
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
ID: 1
Status: Pending
Related lots
1
Date the contract will be signed (estimated)
02 February 2026, 23:59PM Value
78703 GBP Excluding VAT
94444 GBP Including VAT
CPV classifications
- 79342100 - Direct marketing services
Is the total value above threshold?
Above threshold
Contract dates (estimated)
01 April 2026, 00:00AM to 31 March 2027, 23:59PM
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
ID: 2
Status: Pending
Related lots
1
Date the contract will be signed (estimated)
02 February 2026, 23:59PM Value
78703 GBP Excluding VAT
94444 GBP Including VAT
CPV classifications
- 79342100 - Direct marketing services
Is the total value above threshold?
Above threshold
Contract dates (estimated)
01 April 2026, 00:00AM to 31 March 2027, 23:59PM
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
ID: 3
Status: Pending
Related lots
1
Date the contract will be signed (estimated)
02 February 2026, 23:59PM Value
78703 GBP Excluding VAT
94444 GBP Including VAT
CPV classifications
- 79342100 - Direct marketing services
Is the total value above threshold?
Above threshold
Contract dates (estimated)
01 April 2026, 00:00AM to 31 March 2027, 23:59PM
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
ID: 4
Status: Pending
Related lots
1
Date the contract will be signed (estimated)
02 February 2026, 23:59PM Value
78703 GBP Excluding VAT
94444 GBP Including VAT
CPV classifications
- 79342100 - Direct marketing services
Is the total value above threshold?
Above threshold
Contract dates (estimated)
01 April 2026, 00:00AM to 31 March 2027, 23:59PM
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
ID: 5
Status: Pending
Related lots
1
Date the contract will be signed (estimated)
02 February 2026, 23:59PM Value
78703 GBP Excluding VAT
94444 GBP Including VAT
CPV classifications
- 79342100 - Direct marketing services
Is the total value above threshold?
Above threshold
Contract dates (estimated)
01 April 2026, 00:00AM to 31 March 2027, 23:59PM
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
ID: 6
Status: Pending
Related lots
1
Date the contract will be signed (estimated)
02 February 2026, 23:59PM Value
78703 GBP Excluding VAT
94444 GBP Including VAT
CPV classifications
- 79342100 - Direct marketing services
Is the total value above threshold?
Above threshold
Contract dates (estimated)
01 April 2026, 00:00AM to 31 March 2027, 23:59PM
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
ID: 7
Status: Pending
Related lots
1
Date the contract will be signed (estimated)
02 February 2026, 23:59PM Value
78703 GBP Excluding VAT
94444 GBP Including VAT
CPV classifications
- 79342100 - Direct marketing services
Is the total value above threshold?
Above threshold
Contract dates (estimated)
01 April 2026, 00:00AM to 31 March 2027, 23:59PM
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
ID: 8
Status: Pending
Related lots
1
Date the contract will be signed (estimated)
02 February 2026, 23:59PM Value
78703 GBP Excluding VAT
94444 GBP Including VAT
CPV classifications
- 79342100 - Direct marketing services
Is the total value above threshold?
Above threshold
Contract dates (estimated)
01 April 2026, 00:00AM to 31 March 2027, 23:59PM
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
ID: 9
Status: Pending
Related lots
1
Date the contract will be signed (estimated)
02 February 2026, 23:59PM Value
78703 GBP Excluding VAT
94444 GBP Including VAT
CPV classifications
- 79342100 - Direct marketing services
Is the total value above threshold?
Above threshold
Contract dates (estimated)
01 April 2026, 00:00AM to 31 March 2027, 23:59PM
Coding
Commodity categories
| ID |
Title
|
Parent category
|
| 79342100 |
Direct marketing services |
Marketing services |
Delivery locations
| ID |
Description
|
| 100 |
UK - All |
Alert region restrictions
The buyer has restricted the alert for this notice to suppliers based in the following regions.
| ID |
Description
|
|
There are no alert restrictions for this notice.
|
About the buyer
- Main contact:
- N/a
- Admin contact:
- N/a
- Technical contact:
- N/a
- Other contact:
- N/a
Further information
|
Date
|
Details
|
|
No further information has been uploaded.
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