Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
West Midlands Combined Authority
11658734
16 Summer Lane
Birmingham
B193SD
UK
Contact person: Chanel Herbert
E-mail: chanel.herbert@wmca.org.uk
NUTS: UKG31
Internet address(es)
Main address: https://www.wmca.org.uk/
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
Other: Data Segmentation and Visualisation
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Bespoke Citizen Segmentation Tool and Visualisation
Reference number: PRT-TFWM-SMG-2025-0003
II.1.2) Main CPV code
72322000
II.1.3) Type of contract
Services
II.1.4) Short description
Provision of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better
services, influence behaviour change, and improve communications across its strategic priorities
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
175 980.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKG
II.2.4) Description of the procurement
Procurement of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better
services, influence behaviour change, and improve communications across its strategic priorities
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
Awarded to Experian Limited on the basis that WMCA wish to buy a service that is additional (partly repeat) provisions of an existing supplier via a compliant route.
The CCS Contract Award Service was used to reduce an extensive list of suppliers to a shortlist of four (4) based on the requirement (ref. 69968), with Experian Ltd identified as the only supplier offering a provision that fully met the specification.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
21/01/2026
V.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Experian Limited
653331
Nottingham
UK
NUTS: UKF
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 175 980.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
The High Court of England and Wales
London
UK
VI.5) Date of dispatch of this notice
26/01/2026