CONTRACT AWARD NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)

I.2)

Type of contracting Authority and Main Activity or Activities

Ministry or any other national or federal authority, including their regional or local sub-divisions National or federal agency/Office Regional or local Authority Regional or local Agency/Office Body governed by public law European Institution/Agency or International Organisation

General public services Defence Public order and safety Environment Economic and financial affairs Health Housing and community amenities Social protection Recreation, culture and religion Education

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

LMU2012-0585 advertising and marketing.

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

II.1.2)

Main site or location of works, place of delivery or performance

UK-London, various sites within the London Metropolitan University campuses.

II.1.3)

This notice involves a framework agreement

II.1.4)

Short description of the contract or purchase(s)

The University is looking to attract tenders against 2 distinct lots:

1. Creative and Production: The development and production of brand and marketing materials, creative concepts, design, artwork, finished materials, research and consultation.

2. Media and Planning: Media campaign planning, media opportunity consultation and evaluation, and media negotiation and buying.

Agencies are invited to tender against 1 or both lots.

The appointed supplier(s) will be required to support the University's Marketing and Communications. Key to the University's strategy is the attraction and conversion of prospective students to enrolments, brand building through all channels and the promotion of the products and services provided by the university and its partners.

The University is keen to develop a better integrated and target driven approach to student recruitment marketing spanning the entire process from early prospect engagement and potentially through to enrolment and retention. Therefore relevant experience around student recruitment demographics and relevant insights around consumer and market behaviours will be a key factor.

The University aims to appoint a supplier for a contract term of three years, with the mutual option to extend the contract for two further one-year periods. The contract will be subject to an initial three month probationary period and annual performance review.

II.1.5)

Common Procurement Vocabulary (CPV)

II.1.6)

Contract covered by the government procurement agreement (GPA)

II.2)

Total final value of the contract(s)

II.2.1)

Total final value of the contract(s)

Section IV: Procedure

IV.1)

Type of procedure

IV.1.1)

Type of procedure

IV.2)

Award criteria

IV.2.1)

Award criteria

IV.2.2)

An electronic auction has been used

IV.3)

Administrative information

IV.3.1)

File reference number attributed by the contracting authority

LMU2012-0585

IV.3.2)

Previous publication(s) concerning the same contract

Other previous publications

Section V: Award of contract

Contract No:

Title:

Lot No:

V.1)

Date of contract award:

V.2)

Numbers of offers received:

V.3)

Name and address of economic operator to whom the contract has been awarded

V.4)

Information on value of contract

V.5)

The contract is likely to be subcontracted

Short description of the value/proportion of the contract to be subcontracted

Section V: Award of contract

Contract No:

Title:

Lot No:

V.1)

Date of contract award:

V.2)

Numbers of offers received:

V.3)

Name and address of economic operator to whom the contract has been awarded

V.4)

Information on value of contract

V.5)

The contract is likely to be subcontracted

Short description of the value/proportion of the contract to be subcontracted

Section VI: Complementary Information

VI.1)

Contract related to a project and/or programme financed by community funds?

VI.2)

Additional Information

Suppliers are required to register and express interest via the University electronic site at the following URL, registration and use of the e-tendering portal is free of charge and places suppliers under no obligation to participate.

http://www.londonmet.ac.uk/strategic-procurement/info_forsuppliers/home.cfm

The University does not accept any liability for any cost incurred in tendering. Please note all submissions will be subject to the University conditions of electronic submission. Tenders and all supporting documents must be priced in Sterling and all payments under the contract made in Sterling also.

Please note the University will not award the contract to a company to which this contract cost will amount to the 20 % or over of the company overall last audited accounts year turnover.

For further information about the University please look on the website: www.londonmet.ac.uk

VI.3)

Procedures for appeal

VI.3.1)

Body responsible for appeal procedures

Body responsible for mediation procedures

VI.3.2)

Lodging of appeals

London metropolitan university did incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into

VI.3.3)

Service from which information about the lodging of appeals may be obtained

VI.4)

Dispatch date of this Notice