Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
United Learning
Fairline House, Nene Valley Business Park, Oundle
Peterborough
PE8 4HN
UK
Contact person: Jess Child
E-mail: Jess.Child@unitedlearning.org.uk
NUTS: UKH11
Internet address(es)
Main address: http://www.unitedlearning.org.uk/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
For Employer Brand and Recruitment Advertising Services.
Reference number: UCSTEmployerbrand1
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
United Learning is a group of academies and independent schools which aims to provide excellent education to children and young people across the country, spanning nurseries through to sixth forms. United Learning are 1 of the country's leading education providers, currently educating over 36 000 students and employing over 7 000 members of staff including over 3 000 teachers.
United Learning wishes to engage an economic operator to provide Employer Brand and Recruitment Advertising Services. The services will be comprised of 3 key areas: Media Buying; Creative Services; and Employer Brand Guardianship.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
2 000 000.00
EUR
II.2) Description
II.2.2) Additional CPV code(s)
22462000
79341000
79341100
79341200
79341400
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
Recruitment Advertising and Employer Brand Development across UL's portfolio.
II.2.4) Description of the procurement
United Learning is a group of academies and independent schools which aims to provide excellent education to children and young people across the country, spanning nurseries through to sixth forms. United Learning are 1 of the country's leading education providers, currently educating over 36 000 students and employing over 7 000 members of staff including over 3 000 teachers.
United Learning wishes to engage an economic operator to provide Employer Brand and Recruitment Advertising Services. The services will be comprised of 3 key areas: Media Buying; Creative Services; and Employer Brand Guardianship.
II.2.5) Award criteria
Quality criterion: Reducing media spend, increasing applications and improving brand
/ Weighting: 7.8125
Quality criterion: Boosting applications in a niche market, on budget on time
/ Weighting: 7.8125
Quality criterion: Recruitment in the graduate market
/ Weighting: 7.8125
Quality criterion: Developing and communicating our employer value proposition
/ Weighting: 7.8125
Quality criterion: Tracking the impact and reach of our employer value proposition
/ Weighting: 7.8125
Quality criterion: Training staff
/ Weighting: 7.8125
Quality criterion: Improving our current digital strategy
/ Weighting: 7.8125
Quality criterion: Presentation
/ Weighting: 7.8125
Cost criterion: Uplift fee on advertising spend and fixed fees for other activities
/ Weighting: 37.5
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2015/S 221-403013
Section V: Award of contract
Title: Recruitment Advertising and Employer Brand Development
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
07/06/2016
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
TMP Worldwide
5648039
265 Tottenham Court Road
London
W1T 7RQ
UK
Telephone: +44 2072689000
E-mail: Robert.Peasnell@tmpw.co.uk
NUTS: UKI
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 2 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Courts of England and Wales
London
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Litigation.
VI.5) Date of dispatch of this notice
28/06/2016