Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
North London Waste Authority
Unit 1b Berol House, 25 Ashley Road, Tottenham Hale
London
N17 9LJ
UK
Contact person: Senior Communications Officer
Telephone: +44 2084895599
E-mail: generalprocurement@nlwa.gov.uk
Fax: +44 2083650254
NUTS: UKI
Internet address(es)
Main address: http://www.nlwa.gov.uk/procurement
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Framework agreement for the provision of communications campaign services on household recycling in north London.
Reference number: 2016/S 032-051115
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Provision of communications campaign services to develop and deliver an innovative, high level inspirational behaviour change campaign to promote household recycling in north London and motivate residents to recycle more. The successful tenderer is to deliver all the activities for the campaign from concept development and testing to delivery (including any media buying) within the campaign budget, in order to effectively apply their ideas to the right marketing channels, to reach the target audience. The successful tenderer will further be responsible for monitoring the impact of the campaign and providing the Authority with regular progress reports and a measurable campaign recognition.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
915 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
UKI
Main site or place of performance:
North London, within the geographical area covered by the London Boroughs of Barnet, Camden, Enfield, Hackney, Haringey, Islington and Waltham Forest (Constituent Boroughs).
II.2.4) Description of the procurement
Procurement of a creative agency under the terms of a single supplier Framework Agreement to develop and deliver an innovative, high-level, aspirational, behaviour change campaign to promote household recycling by residents in the geographical location covered by the Constituent Boroughs in north London (‘target audience) and to motivate the target audience to recycle more. The purpose of the campaign is to change behaviour, encouraging non-recyclers to recycle and encouraging existing recyclers to recycle more. The successful tenderer will work with the Authority to develop and deliver a persuasive and compelling consumer proposition, a big idea, which resonates with the target audience, changes attitudes and motivates them to recycle more. The campaign objective is to significantly increase the quantity of dry household material recycled by residents in the seven Constituent Boroughs. The campaign will support the Authority’s objective of reaching a 50 % recycling rate by 2020.
II.2.5) Award criteria
Quality criterion: Approach to delivering a high-level (non-instructional) and motivational campaign which focuses on motivating residents to recycle more
/ Weighting: 15 %
Quality criterion: Communications strategy for the campaign, including objectives, target audiences, tactics and channels proposed evidencing maximisation of budget and value for money
/ Weighting: 15 %
Quality criterion: Approach to reaching and influencing the target audience, including how you would further define the specific groups targeted by your proposed campaign strategy from the wider target audience
/ Weighting: 17.5 %
Quality criterion: Proposal to monitor and evaluate activities to assess impact of the campaign and engagement with the target audience (include details of how you would market test the likely impact of the proposals)
/ Weighting: 12.5 %
Quality criterion: Proposals for the account and project management of the campaign, staff skills, behavioural change experience and resources; and approach to management of subcontractors
/ Weighting: 10 %
Cost criterion: Day rates provided against authority benchmark rates
/ Weighting: 30 %
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2016/S 032-051115
Section V: Award of contract
Title: Framework agreement for the provision of communications campaign services on household recycling in north London
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
05/07/2016
V.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 8
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 0
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Media Therapy Limited
04389419
15-17 Leeke Street
London
WC1X 9HY
UK
Telephone: +44 7966146932
E-mail: Laura@mediatherapy.co.uk
NUTS: UK
Internet address(es)
URL: http://www.mediatherapy.co.uk/
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 915 000.00
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Short description of the part of the contract to be subcontracted:
Concept testing research: Independent research to market-test the likely impact of the proposals/consumer proposition i.e. the creative concepts and campaign messaging with residents prior to Campaign commencement.
Media planning and buying: Providing recommendations and then purchasing media space in order to deliver the Campaign and creative strategy in the most cost effective manner.
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
North London Waste Authority
Unit 1b Berol House, 25 Ashley Road, Tottenham Hale
London
N17 9LJ
UK
E-mail: generalprocurement@nlwa.gov.uk
Internet address(es)
URL: http://http://www.nlwa.gov.uk
VI.5) Date of dispatch of this notice
26/07/2016